Ad Campaigns
Makani Creatives launches inaugural Lavie Sport campaign with Ranveer Singh
Mumbai: Makani Creatives captures the essence of the newly announced Lavie Sport sub-brand in an energetic campaign featuring the vivacious powerhouse, Ranveer Singh. The new sub-brand positions itself as a ‘hybrid bag’ with a unisex appeal. Lavie Sport is the men’s accessories sub-brand from Lavie, one of India’s most popular handbag brands for women. The essence of this brand is to enable an active lifestyle, through their high performance, multi-functional and durable backpacks, duffle bags, and trolley bags.
The campaign line, “Work, Play, Slay” encapsulates the design USP of the product line, which is sporty meets functional, with a cheeky ode to the Gen-Z lingo. This generation is now entering the workforce and will be sure to use fashion accessories to make a personal statement.
The high-energy creative execution complements the promise of the brand – to enable an active lifestyle. Over the past 10 years, Makani Creatives has developed expertise in building lifestyle retail brands. The agency has a bias for fashion-forward design and execution and a strong pulse on the consumer.
Prasad Rao, ECD at Makani Creatives said, “There is no one better than Ranveer Singh to stand true to the message of Work. Play. Slay. He has been killing it in the industry for years now. Be it his films, his roles, the characters, or even his style, he slays it every single time. And that’s what excited us because that is exactly what Lavie Sport stands for. His energy defines the generation today. And the best part was it all came effortlessly to Ranveer. It’s just the way he does things, it’s his way of life. It was a pleasure to work with him and witness his energy translate beautifully onto the creatives.”
Speaking of the campaign and the partnership with Makani Creatives, Lavie & Lavie Sports CEO and founder Ayush Tainwala stated, “Makani has beautifully captured the active and energetic essence of our brand, in the film and stills. This formidable synergy between the products, our brand ambassador, and the campaign will surely encourage Indians to adopt an active lifestyle.”
Ad Campaigns
Indian Silk House Agencies launches ‘Shubho Smriti’ PoilaBoishakh campaign
Brand celebrates Bengali New Year with stories of 100 women and their saree memories.
MUMBAI: Indian Silk House Agencies has woven a beautiful new story for PoilaBoishakh, one stitched together with memories, emotions, and the timeless elegance of a saree. The leading saree retailer has unveiled ‘Shubho Smriti’, a digital-first campaign that brings together the voices of 100 women sharing their personal celebrations of the Bengali New Year. The campaign highlights how the saree remains an essential thread in these evolving traditions, from daughters gifting their mothers after years of quiet sacrifice to sarees passed down through generations carrying decades of love.
Indian Silk House Agencies CEO Darshan Dudhoria said, “What gives any tradition its relevance over time are the memories people attach to it. For over five decades, we have been closely connected to this cultural fabric. This campaign came from a simple intent to listen to these stories of our customers and bring them together.”
To mark the occasion, the brand has launched a dedicated PoilaBoishakh collection featuring handwoven textiles such as Matka silk and Jamdani, along with classic reds and whites, softer seasonal hues, and brighter options. The collection starts at ₹999 and is now available online and in stores across Eastern India.
By blending cultural nostalgia with contemporary storytelling, Indian Silk House Agencies has created more than just a campaign, it has turned personal memories into a shared celebration of tradition, emotion, and timeless style.
This PoilaBoishakh, the brand reminds us that the most beautiful things in life are often the ones we weave into our own stories, one elegant drape at a time.
