Brands
PepsiCo India sparks a surge of energy with the launch of Sting Blue Current
Mumbai: PepsiCo India’s brand, Sting is all set to electrify consumers across India with the launch of its limited-edition flavour, Sting Blue Current, a captivating new addition to its Sting Energy lineup. The launch of Sting® Blue Current is accompanied by a quirky new brand campaign that reaffirms Sting’s mantra of electrifying energy with, ‘Sting Blue Current, Kamaal ka Current’ tagline – inviting consumers to experience the exhilaration of Sting Blue Current firsthand.
The film starts with a young couple sitting under a star – lit sky. The girl hopes to see a shooting star to share her secret wish. The boy, in his quirky Sting style, decides to jolt himself up by getting a bolt of energy as he takes a sip of the new Sting Blue Current. He creatively turns himself into a shooting star as the girl closes her eyes to make her wish. The film concludes with an electrifying note, echoing the brand’s tagline ‘Sting Blue Current, Kamaal ka Current’, igniting a sense of possibilities through Sting Blue Current’s ‘Can-Do’ energy.
Speaking about the launch of Sting Blue Current and the new campaign, PepsiCo India associate director – energy & hydration Ankit Agarwal said, “Over the past few years, Sting has carved a special place in the hearts of consumers across India. Building on the love we have received in the Indian market, we’re adding Sting Blue Current to the line-up, a new variant that gives consumers the choice to experience Sting energy with a refreshing new flavour. Sting Blue Current embodies our brand’s core of energizing consumers and represents our commitment to giving our audiences an electrifying boost, all while staying faithful to the brand they’ve grown to adore.”
The new Sting Blue Current TVC will be amplified through a 360-degree campaign across television, digital, outdoor, and social media.
Sting Blue Current is available at Rs 20 at 200 ml in single serve packs across India. Sting’s red flavor will continue to be available in small single serve packs in 200ml and 250ml and multi serve pack of 500 ml across all modern and traditional retail outlets in India, as well as on leading e-commerce platforms.
Brands
Jubilant FoodWorks faces Rs 47.5 crore GST demand, plans appeal
Tax authorities flag alleged misclassification of restaurant services
MUMBAI: Jubilant FoodWorks Limited has landed in a tax tussle after receiving a GST demand of Rs 47.5 crore from the office of the additional commissioner of CGST and central excise in Thane, Maharashtra.
The order, issued under the provisions of the Central Goods and Services Tax Act, 2017, relates to an alleged incorrect classification of certain services under the category of restaurant services. According to the tax authorities, this classification resulted in a short payment of goods and services tax for the period between the financial years 2019-20 and 2021-22.
The demand includes Rs 47.5 crore in GST along with an equal amount as penalty, in addition to applicable interest. The order was received by the company on March 13, 2026.
In a regulatory filing to the BSE Limited and the National Stock Exchange of India Limited, the company said it disagrees with the order and believes its arguments were not adequately considered.
The company is preparing to challenge the decision and plans to file an appeal. It added that once the redressal process is complete, the demand is likely to be dropped.
Despite the sizeable figure attached to the notice, the company said it does not expect any material impact on its financials, operations or other activities.
The disclosure was signed by Suman Hegde, EVP and chief financial officer, who confirmed that the company received the order at 19:06 IST on March 13 and has already initiated steps to contest it.
The development places the quick service restaurant major in the middle of a tax debate that could hinge on how certain restaurant-linked services are classified under GST rules. For now, the company appears ready to take the matter from the tax office to the appeals desk.
