MAM
PR Professionals expands its global footprint, spreads wings to the United States
Mumbai: Commemorating 12 successful years in the field of PR and communications, PR Professionals, the flagship company of PRP Group announced a strategic partnership with 5W Public Relations (5WPR), a premier full-service PR agency based in the United States, since 2003.
This strategic collaboration marks PRP’s expansion into the United States market and promises to bring a new dimension of international PR excellence to clients on both sides of the Pacific. The partnership aims to leverage the strengths of both companies to provide clients with a wider range of services and expand their global reach.
Headquartered in the heart of New York City, 5WPR has consistently ranked as one of the top 10 independent, full-service PR agencies in the United States, for more than two decades. 5WPR founder & chairman Ronn Torossian has led the company’s growth, overseeing more than 300 professionals in the company’s headquarters in midtown Manhattan. 5WPR is regularly recognised as an industry leader and has been named ‘PR Agency of the Year’ by the American Business Awards on multiple occasions. With a reputation for crafting cutting-edge PR programmes that connect businesses and ideas with their target audiences, 5WPR brings a wealth of experience and expertise to the partnership. The strategic alliance between PRP and 5W Public Relations is set to deliver unparalleled PR and communications services that cater to clients’ unique needs seeking a global footprint. This partnership leverages the strengths and capabilities of both agencies, promising a seamless blend of local insight and international reach.
PR Professionals founder & managing director Sarvesh Tiwari expressed his excitement about this collaboration, saying, “We are excited to join forces with 5W Public Relations, a distinguished agency with a proven track record of success in the United States. This strategic tie-up signifies a major milestone for PRP as we expand our presence into the U.S. market, enabling us to serve our clients with even greater efficiency and effectiveness on a global scale.”
Torossian added, “We are thrilled to embark on this strategic partnership, as it opens new horizons for growth and innovation for 5W to support India-based businesses looking to expand in the United States. 5W has a long history of helping international companies enter and gain traction in the US market and we look forward to doing more of this work through our partnership.”
With this strategic alignment, PRP and 5W Public Relations aim to deliver comprehensive PR solutions, including media relations, reputation management, crisis management, brand building, digital marketing, and more, to clients seeking to enhance their visibility and reputation in an increasingly globalized world.
The partnership between PR Professionals Group and 5W Public Relations is expected to benefit clients across industries such as technology, healthcare, finance, consumer goods, real estate, and more.
PRP at present has global footprints in Canada, European Offices in Germany, the United Kingdom, the African Office in Nigeria, and the GCC Office in Bahrain, and Nepal, the expansion to the United States has further strengthened PRP’s global reach.
MAM
Bharat Vedica launches ‘From Beehives to Bottle’ campaign
Honey brand uses honeycomb-inspired hexagon bottle and reels to celebrate nature’s craft.
MUMBAI: Bharat Vedica just bottled nature’s buzz because when bees build the perfect shape, the smartest thing a brand can do is copy the homework. Bharat Vedica, the wellness-focused organic brand under A Patel Venture, has rolled out a digital-first campaign titled ‘From Beehives to Bottle’ that traces honey’s journey from blossom to breakfast table. The storytelling series of Instagram reels follows bees collecting nectar, the transformation inside the hive, and the final bottling turning a quiet natural process into engaging short-form content.
At the centre of the narrative is the brand’s new hexagon-shaped honey bottle, directly inspired by the honeycomb’s geometry widely regarded as one of nature’s most efficient designs. The shape serves as both packaging innovation and visual metaphor for precision, balance and harmony in every drop.
Nutritionist Kiran Kukreja (Nutty Over Nutrition) appears in the campaign content, explaining raw honey’s everyday benefits and its role in modern wellness routines.
The reels have driven strong performance on Instagram, with the brand recording a high double-digit month-on-month increase in follower acquisition and impressions reaching multiples of the existing base significantly boosting top-of-funnel visibility and discovery among premium consumers.
Bharat Vedica MD Arvind Patel said, “Bees build honeycombs with remarkable precision, creating a structure that represents efficiency, balance, and harmony. The hexagon bottle draws inspiration from that natural design, translating the beauty of the hive into something people can experience in their everyday kitchens.”
The refreshed raw honey range includes Ajwain Flower Honey, Rose Petal Honey, Forest Honey and Saffron (Kesar) Honey, available in 250 g and 500 g sizes. It is currently sold on the brand’s website and Amazon, with wider retail availability planned soon.
In a wellness world full of loud promises, Bharat Vedica quietly lets the bees do the talking proving that sometimes the sweetest story isn’t invented in a boardroom, it’s already humming away in a hive.
