MAM
Rajasthan state public health lab clears Coke: claims Coca Cola
MUMBAI: The fire fighting continues even as cola sales are declining! Cola companies are trying to prove the allegations of the Centre for Science and Environment (CSE) wrong by obtaining ‘No objection’ certificates from state government health labs and other independent testing units.
A press release issued by Coca Cola India claims that the State Central Public Health Lab, Rajasthan, Jaipur, has cleared the soft drink samples of Coke under the Prevention of Food Adulteration Act, 1954. The cola company claims that the tests were conducted by the public analyst, Rajasthan; and the results were submitted to the High Court of Rajasthan by the State Central Public Health Lab, Rajasthan, Jaipur, as part of the Public Interest Litigation filed against cola drinks.
A statement issued by Coca-Cola India welcomes the speedy investigation by the State Central Public Health Lab, Rajasthan, and Jaipur, into the quality of soft drinks. “These independent results reconfirm the quality of the products manufactured in our plants and, we believe, will help to restore consumer confidence,” the statement says.
The statement also adds that the company believes that a consistent, professional testing protocol is necessary to serve the interests of both the consumers and the beverage manufacturers. The statement says that the company will continue to work with government agencies for resolving this issue.
MAM
Bharat Vedica launches ‘From Beehives to Bottle’ campaign
Honey brand uses honeycomb-inspired hexagon bottle and reels to celebrate nature’s craft.
MUMBAI: Bharat Vedica just bottled nature’s buzz because when bees build the perfect shape, the smartest thing a brand can do is copy the homework. Bharat Vedica, the wellness-focused organic brand under A Patel Venture, has rolled out a digital-first campaign titled ‘From Beehives to Bottle’ that traces honey’s journey from blossom to breakfast table. The storytelling series of Instagram reels follows bees collecting nectar, the transformation inside the hive, and the final bottling turning a quiet natural process into engaging short-form content.
At the centre of the narrative is the brand’s new hexagon-shaped honey bottle, directly inspired by the honeycomb’s geometry widely regarded as one of nature’s most efficient designs. The shape serves as both packaging innovation and visual metaphor for precision, balance and harmony in every drop.
Nutritionist Kiran Kukreja (Nutty Over Nutrition) appears in the campaign content, explaining raw honey’s everyday benefits and its role in modern wellness routines.
The reels have driven strong performance on Instagram, with the brand recording a high double-digit month-on-month increase in follower acquisition and impressions reaching multiples of the existing base significantly boosting top-of-funnel visibility and discovery among premium consumers.
Bharat Vedica MD Arvind Patel said, “Bees build honeycombs with remarkable precision, creating a structure that represents efficiency, balance, and harmony. The hexagon bottle draws inspiration from that natural design, translating the beauty of the hive into something people can experience in their everyday kitchens.”
The refreshed raw honey range includes Ajwain Flower Honey, Rose Petal Honey, Forest Honey and Saffron (Kesar) Honey, available in 250 g and 500 g sizes. It is currently sold on the brand’s website and Amazon, with wider retail availability planned soon.
In a wellness world full of loud promises, Bharat Vedica quietly lets the bees do the talking proving that sometimes the sweetest story isn’t invented in a boardroom, it’s already humming away in a hive.
