GECs
Max to present Hollywood movies in Hindi from 27 June
MUMBAI: Sony Entertainment’s events and movies channel Max has decided to take to a road already traversed with some success by arch rival Star Gold.
Max is launching Promise Hollywood Hungama “presenting for the first time”, Hollywood blockbuster movies dubbed in Hindi every Sunday in the prime time 9 pm slot.
Hollywood Hungama premieres with the telecast of the action thriller Anaconda on 27 June, followed by movies like The Mask of Zorro, Jumanji, Bats and Hook and many more, says a press release.
Max executive vice president and business head, Rajat Jain was quoted in the release as saying, “Hollywood flicks have a huge fan following in India and there is a significant market for these films when made relevant to Indian audiences.”
“Like Max’s other initiatives – Ek Hi Break and Extraa Shots – Max now gears up to provide its audiences wholesome entertainment, straight out of Hollywood into their homes and in their own language!” adds Jain.
Star Gold had previously experimented and benefitted by airing Hollywood films dubbed in Hindi. This helped the channel in gaining higher viewership.
English channels like AXN and HBO have also featured English movies dubbed in Hindi in an effort to pack in a wider audience. HBO has dubbed The Mummy, Mummy Returns and Scorpion King amongst others, into Hindi.
GECs
Samsung TV Plus launches Kings of Comedy channel
New free FAST channel brings iconic Hindi comedy shows to millions of Samsung Smart TV owners.
MUMBAI: Samsung TV Plus has just turned up the laughter volume and it’s completely free. The leading free ad-supported streaming television (FAST) service in India has launched Kings of Comedy, a premium comedy channel featuring some of the country’s most beloved primetime shows. Available exclusively on Samsung TV Plus, the channel delivers back-to-back hits including Comedy Nights with Kapil, Khatra Khatra Khatra, and Comedy Nights Bachao, with no login or subscription required.
The launch marks a milestone for free streaming in India, offering audiences a dedicated comedy destination directly from their Samsung TV home screen. It arrives as Samsung TV Plus India celebrates its 5th anniversary, during which the service has grown its monthly active users by 42 per cent and more than doubled its total viewing hours. The platform now offers over 180 free channels across 14 languages.
Samsung TV Plus India general manager and head of business development Kunal Mehta said, “Comedy is the heartbeat of Hindi entertainment, and Kings of Comedy brings together the shows Indians already love, completely free on their Samsung TV. Our focus remains the same take the content people know and make it effortless to access.”
Globally, Samsung TV Plus has surpassed 100 million monthly active users across more than 4,500 channels, solidifying its position as one of the world’s leading free streaming services.
Kings of Comedy is now available on all compatible Samsung Smart TVs. For viewers seeking non-stop laughter without any cost, this new channel delivers a royal treat proving that sometimes the best entertainment really does come with no strings (or subscriptions) attached.
