iWorld
Kaun Banega Crorepati reigns as advertisers’ beloved choice, continuing its impressive run on SonyLIV!
Mumbai: Over the years, ‘Kaun Banega Crorepati’ has become synonymous with the hopes and dreams of millions. The show, cherished by audiences of all ages, continues to make a significant impact on people’s lives. The reality show has returned with its 15th season, accompanied by the highly acclaimed feature, KBC Play Along on Sony LIV.
The last season of KBC has proven to be an extraordinary triumph, surpassing previous records on the platform. Furthermore, ‘KBC Play Along’ allows users to participate real-time while watching the show on the app. This initiative creates an ideal environment for advertisers to target a highly engaged audience through Sony LIV exclusive integrations.
Seizing this opportunity to engage with a broad and diverse audience, renowned brands have joined forces to convey their brand messages and connect with viewers through distinctive brand integrations. ACKO, India’s leading digital insurance company and Vimal have come onboard as a ‘Co-Presenting Sponsor’. As part of this partnership, ACKO has tactfully partnered with the platform for KBC lifelines across the show & Play Along to build the brands proposition as consumer’s go-to Lifeline for their insurance needs across Health & Auto categories.
IDFC FIRST Bank joins as the ‘Banking Partner’, exclusively representing banking branding throughout the show. This involves presentation of IDFC FIRST Bank Branded cheques to the winners and interactive assets on Play Along.
India’s major electronics retailer, Croma, steps in as a ‘Co-Powered Sponsor’. Croma will conduct unique quizzes for its online and offline customers, offering a chance to be a special guest on the KBC set, among other rewards. Additionally, to build and highlight the brand’s online presence, contestants who surpass 25 lakhs can select a Croma appliance as a prize from “Croma.com Cart Unlocked”.
The show also brings in UltraTech Cement, Parle Agro and Atomberg as Partner sponsors along with other prominent advertisers.
Comments
Sony LIV head AD sales revenue Ranjana Mangla
A show with a global legacy, Kaun Banega Crorepati has truly become an essential part of Indian culture, representing knowledge, aspiration, and growth. A huge and diverse audience base along-with active participation via LIV exclusive Play-along provides advertisers scaled reach with multiple touchpoints supported by innovative integrations and contextual creative renditions to land their message effectively in a seamless manner. Continued sponsorship partnerships with Acko, IDFC, Vimal, Ultratech and repeat investments from many others are solid testament to KBC delivering great value to advertisers on-board.
Croma COO Shibashish Roy
We are excited to team up with SonyLIV for KBC, a journey filled with knowledge, excitement, and endless possibilities. Like the show’s spirit, Croma aims to empower people with latest in technology and seamless experiences. The partnership highlights our common goal to spark curiosity and shape a world where innovation is limitless.
Parle Agro joint managing director & CMO Nadia Chauhan
At Parle Agro, we are thrilled to associate our Smoodh dairy beverage with the intellectually stimulating Kaun Banega Crorepati on Sony LIV. We eagerly anticipate rewarding the Play Along participants, who showcase sharp intelligence and keen insight—traits that echo the essence of both our brand and the show. This alliance embodies our steadfast dedication to innovation, knowledge, and unparalleled quality.
iWorld
Subedaar puts Indian original cinema on the global map with record-breaking Prime Video debut
MUMBAI: Prime Video has a runaway hit on its hands. Subedaar, the gritty action drama starring Anil Kapoor, has stormed to become the most-watched Indian original movie on the platform in its opening weekend, cracking the Top 10 across 31 countries and landing in 91 per cent of India’s pin codes within days of its March 5 premiere.
The film, a visceral, emotionally-charged story of a retired soldier, Subedaar Arjun Maurya, wrestling with civilian life amid crime and corruption, has struck a nerve. Directed by Suresh Triveni and co-starring Radhikka Madan, Mona Singh, Saurabh Shukla, Aditya Rawal, Faisal Malik, and Khushboo Sundar, the film is already being hailed as a showcase for what Indian original storytelling can achieve on the world stage.
“Subedaar’s success is a reflection of the growing scale and global resonance of Indian storytelling,” said Nikhil Madhok, director and head of originals at Prime Video India. “The film’s emotional narrative, its rooted portrayal of a soldier confronting his toughest battles beyond the battlefield, has struck a chord. Anil Kapoor delivers an acting masterclass, while Suresh Triveni’s solid direction and great performances from the ensemble cast have resulted in love and appreciation from customers across the world.”
Kapoor, 62, has been here before, but rarely at this altitude. Written by Triveni and Prajwal Chandrashekar, with dialogues by Triveni, Saurabh Dwivedi, and Chandrashekar, the film is a production by Opening Image Films in association with Anil Kapoor Film & Communication Network (AKFCN), produced by Vikram Malhotra, Kapoor, and Triveni.
Subedaar streams exclusively on Prime Video in Hindi, Tamil, and Telugu across India, and in over 240 countries and territories worldwide.
For Prime Video, the numbers tell the real story: one weekend, one film, a global footprint, and a very loud signal that Indian original cinema is no longer just travelling well. It’s arriving.
