MAM
Enterprise Nexus wins HP’s Madvertising II award
NEW DELHI: The creative campaign from Enterprise Nexus was adjudicated as the ‘most creative’ in the Madvertising II competition, an annual creative excellence award, organised by Hewlett-Packard India Pvt. Limited in New Delhi.
Madvertising II is an initiative to bring together creative minds across advertising professionals, graphic designers/creative teams in advertising agencies, design studios, event management companies and freelancers. Madvertising II is a competition that entails participants to prepare a creative campaign based on a brief outlined by HP.
This year the topics listed were:
§ Design an ad to recruit Saddam’s replacement
§ The most unlikely product to be endorsed by a cricketer
§ A whole new political party – name, agenda, slogan etc
§ The new TV channel no one thought of yet
§ New age stress busters on Sale
Over 125 agencies across New Delhi participated this year and the winning entry came from a team led by Manas Nanda, Joy Mohanti and Neil D’souza from Enterprise Nexus. The winning entry depicted the topic on “the new TV channel no one thought of yet”. The entries were judged by an eminent panel comprising Jug Suraiya (Associate Editor, TOI), Rohit Bal (fashion designer), Raghu Rai (photographer) and Neelabh Banerjee (TOI cartoonist).
Hewlett Packard India country category manager Nitin Hiranandani was quoted as saying: “It is indeed a pleasure to see such creative talent gather under one roof for a contest that lays emphasis on creativity and perfection. After the overwhelming response we received last year, we decided to organise Madvertising II at a much larger scale and we hope to continue next year.”
“HP is leading the way for companies and creative agencies that want to develop high-return, innovative marketing programmes. Part of that process requires streamlining the workflow for creative professionals so they can do what they do best — create. With the HP Designjet 120 printing system, designers not only have the ability to print large-format work in-house, but they can do it with the confidence of consistent, vibrant color for striking results,” Hiranandani further added.
This event provides a platform for the participants to experience the HP products when they showcase their creative exhibits printed by HP Designjet 120 and Designjet 120NR that promises to reproduce the designs of the
“creative geniuses”.
The release also adds that Madvertising II showcased the latest technological offerings from HP with the launch of its HP Designjet 120 and HP Designjet 120NR, the new HP large format printers.
HP claims to be the leading global provider of products, technologies, solutions and services to consumers and businesses. The company’s offerings span IT infrastructure, personal computing and access devices, global services and imaging and printing.
Brands
KKR sixes to power EV charger rollout under VIDA campaign
Cricket meets clean mobility as big hits spark India’s charging growth
NEW DELHI: VIDA, the electric mobility arm of Hero MotoCorp, has teamed up with Kolkata Knight Riders to launch a campaign that turns cricketing flair into real-world impact.
Titled ‘6 for 6’, the initiative promises to install a 6kW fast EV charger for every six hit by KKR during the ongoing Indian Premier League season. The idea is simple but powerful, as each big hit on the field contributes directly to expanding India’s fast-charging infrastructure.
The campaign builds on VIDA’s growing network, which already spans over 5,300 fast-charging points across more than 430 cities. With EV adoption gaining pace, the brand is using cricket’s mass appeal to accelerate both awareness and infrastructure growth.
Explaining the thinking behind the move, Hero MotoCorp emerging mobility business unit chief business officer Kausalya Nandakumar said, “Cricket has an incredible ability to unite and inspire millions across the country. With the ‘6 for 6’ campaign, we are turning every big hit on the field into a step towards a cleaner and a more accessible mobility future.”
She added that VIDA’s expanding fast-charging network and removable battery technology are designed to make EV ownership more convenient and practical for everyday users.
From the franchise’s side, the campaign is also about giving on-field moments a larger purpose. Kolkata Knight Riders chief executive officer Venky Mysore said, “The ‘6 for 6’ campaign exemplifies the potential of sport as a platform for meaningful, real-world impact. By linking every six to the expansion of EV charging infrastructure, this partnership transforms fan excitement into tangible progress.”
As part of the rollout, VIDA has introduced co-branded charging stations in KKR’s signature colours, with a flagship installation unveiled alongside team players. The chargers are designed for quick top-ups, powering VIDA scooters from zero to 80 percent in about an hour, while also being positioned along key highways to support longer journeys.
The initiative also taps into VIDA’s removable battery system, which allows users to charge using standard household plug points, adding flexibility to the charging ecosystem.
By blending the thrill of cricket with the urgency of clean mobility, VIDA and KKR have found a neat way to make every six count twice, once on the scoreboard and again on India’s road to an electric future.
