GECs
Zee clear No. 2 in channel race: INTAM data
Zee TV is now the confirmed No. 2 channel on Indian television in prime time, more so among women, figures released by the company indicate.
The statistics are derived from market research firm ORG-MARG’s INTAM data calculated for a three month weighted average beginning 22 January through till 23 April.
While both men and women sampled gave Zee an edge over Sony it was women who were tuning in more to Zee than men, the data shows. The women sampled were in the 25 + SEC AB category – seen as havin tghe maximum advertisement attracting power – in 10 cities. For men the target group was 15 +.
It is between 8 PM to 9 PM that Zee has made the maximum impact, claiming to have even gone ahead of Star during this prime band.
Zee TV emerged the market leader from 16 April in the 8 PM time band. The lead increases in the 8:30 PM time band and it remains a close No 2 in the 9 PM time band, the data reveals.
GECs
Samsung TV Plus launches Kings of Comedy channel
New free FAST channel brings iconic Hindi comedy shows to millions of Samsung Smart TV owners.
MUMBAI: Samsung TV Plus has just turned up the laughter volume and it’s completely free. The leading free ad-supported streaming television (FAST) service in India has launched Kings of Comedy, a premium comedy channel featuring some of the country’s most beloved primetime shows. Available exclusively on Samsung TV Plus, the channel delivers back-to-back hits including Comedy Nights with Kapil, Khatra Khatra Khatra, and Comedy Nights Bachao, with no login or subscription required.
The launch marks a milestone for free streaming in India, offering audiences a dedicated comedy destination directly from their Samsung TV home screen. It arrives as Samsung TV Plus India celebrates its 5th anniversary, during which the service has grown its monthly active users by 42 per cent and more than doubled its total viewing hours. The platform now offers over 180 free channels across 14 languages.
Samsung TV Plus India general manager and head of business development Kunal Mehta said, “Comedy is the heartbeat of Hindi entertainment, and Kings of Comedy brings together the shows Indians already love, completely free on their Samsung TV. Our focus remains the same take the content people know and make it effortless to access.”
Globally, Samsung TV Plus has surpassed 100 million monthly active users across more than 4,500 channels, solidifying its position as one of the world’s leading free streaming services.
Kings of Comedy is now available on all compatible Samsung Smart TVs. For viewers seeking non-stop laughter without any cost, this new channel delivers a royal treat proving that sometimes the best entertainment really does come with no strings (or subscriptions) attached.
