GECs
Zee scrip spiraling downwards
If anyone thought the Zee Telefilms scrip had finally bottomed out better think again. Down is where it has been plummeting since yesterday. And there seems to be no end to it all. On the day of Zee’s AGM, the share price was hovering between the range of Rs 90 and RS 92. But it seems that the AGM could only dampen the market sentiment, rather than supporting the price.
The reasons attributed to the fall in price are many. The first is pessimistic picture painted by chairman Shubhash Chandra during the AGM. He warned investors that the overall negative market scenario prevailing was going to impact on financials as companies cut back on advertising. The search for a strategic investor for Zee Telefilms being put on hold only added to the sentiment.
‘Zee has always gone up or down on the ‘news’ and not on fundamentals,’ says an analyst with a foreign equity research firm. Short trading takes place in the script based on the same news, so players normally take positions for short periods of time and immediately exit when there are small fluctuation in the price. The price is simply not allowed to settle down.
The market also seems to be very concerned about the huge outstanding the company has. Even though Chandra has categorically made clear that there will not be any further financial transactions between any Essel Group company and Zee Telefilms, the market does not believe that, opined one analyst. ‘Zee has always made such commitments which were later not kept. There are various items which are waived off in the financial statements at the end of the year. And this is possible in this case also.’ The market is concerned about the amount (close to RS 900 million) that is still to be paid by Essel Group to Zee and the close to RS 1 billion to be received from Buddha Films.
The recent relaunch exercise hasn’t fetched much results. Apart from Baazi Kiski and Nilaam Ghar, which are game shows, other soaps are not doing that well. “It’s been almost a month and half, and the shows are not yet picking up. Dailies should not take that long to show the results.” As far as the new programmes go, most analysts were of the opinion that a few shows like Choti Maa, Sarhadein and Koi Apna Saa were really good and should be developed.
As for the movement of the scrip on the bourses today, it (up 4.94% to RS 74.30) bounced back on renewed buying interest after Monday’s fall. The stock shed 10% on Monday amid fears of a slowdown in earnings, and a possible delay in the induction of a strategic partner by the company.
MUMBAI: Lights, camera… connection because this time, the game isn’t just about winning, it’s about who’s with you. Sony Pictures Networks India is gearing up to launch a new reality game show, Tum Ho Naa, expanding its unscripted slate with a format that promises both emotion and engagement.
The show will premiere soon on Sony Entertainment Television and stream on Sony LIV, with Rajeev Khandelwal stepping in as host. Known for his measured screen presence and selective choices, Khandelwal’s return to television adds a layer of familiarity and credibility to the upcoming format.
While specific details of the gameplay remain under wraps, the positioning suggests a reality format that leans as much on emotional resonance as it does on competition, an increasingly popular blend in Indian television, where audiences are gravitating towards content that offers both stakes and storytelling.
Khandelwal, reflecting on his return, noted that his choices have often been guided by instinct rather than convention, describing Tum Ho Naa as a project that feels “close to the heart”. His association also signals Sony’s continued focus on anchoring new formats with recognisable faces who bring both relatability and depth.
The launch comes at a time when broadcasters are doubling down on original non-fiction formats to drive appointment viewing, even as digital platforms expand parallel reach. By placing the show across both linear television and OTT, Sony appears to be aiming for a dual-audience strategy capturing traditional viewers while engaging digital-first consumers.
As the countdown to premiere begins, Tum Ho Naa positions itself not just as another game show, but as a reminder that sometimes, the biggest prize on screen isn’t the jackpot, it’s the journey shared along the way.
