Kids
Nickelodeon goes interactive with kids in the UK
Nickelodeon may not be a “happening” channel in India in but that is not the case everywhere. The Viacom-owned kids channel is currently running a new interactive initiative in the UK that lets viewers choose their viewing schedule via their remote control and pick the programmes they want to watch for a whole week by voting for their favorite show and then seeing it half an hour later. The initiative went into play yesterday and will run for a week.
Using an application developed by NDS Group (a News Corporation company) as part of Nickelodeon’s successful “Watch Your Own Week” event, Nickelodeon will let its viewers vote interactively for the schedule, an NDS release says.
Viewers will be presented with three of their favourite programmes every half an hour from 8 am until 8 pm and encouraged to choose between them by presenters. Votes will be cast using the interactive application, via the BSkyB platform, which will determine what is shown next on the channel. Kids can also enter in a competition to win one of the following prizes: Playstation 2, Sony personal recordable minidisc player or a Palm Pilot personal organiser by submitting their telephone number.
Each new selection of programmes will see a fresh round of voting and Nickelodeon viewers can choose to enter a prize draw after their choice is made. Cost warnings will appear on-screen, while security systems shall ensure that only one vote is possible per session.
Kids can also vote online at www.nick.co.uk or via the telephone. Nickelodeon anticipates that over a quarter of a million votes will be received via the NDS Value@TV application during the half term special, in addition to those collected via telephone, internet and SMS. Kids are the ultimate early adopters of new technology and iTV provides a new means of connecting with them.
Nickelodeon can increase viewer retention through this innovative interactive content, which, ultimately, will result in increased revenue.
Kids
Sony YAY! launches ‘House of Masti’ to celebrate 20 years of Shin chan
Comedian Kiku Sharda joins the fun with a special rap track as the mischievous icon returns to Indian TV.
MUMBAI: Shin chan is back and this time, he’s bringing the whole house of masti with him! Sony YAY!, India’s leading kids’ entertainment channel, has unveiled ‘House of Masti’, a specially curated programming block to mark 20 years of the iconic animated series Shin chan on Indian television. The campaign transforms the beloved character’s mischievous world into a fresh, high-energy viewing experience. It features new episodes, fan-favourite moments, and themed programming stunts, all designed to stand out from regular broadcasts.
Adding extra sparkle to the celebration, popular comedian Kiku Sharda has joined the campaign. He anchors the integration with a lively rap track titled ‘Shin chan ka YAY! Dhamaal’, infusing contemporary music and humour into the beloved series.
Sony YAY! business head of kids and animation Ambesh Tiwari said, “Over the past 20 years, Shin chan has built a strong and enduring connection with audiences in India. With ‘House of Masti’, we are celebrating this milestone through a differentiated, campaign-led experience. Kiku Sharda and the rap track add a fun, high-energy layer that will resonate with today’s kids and families.”
Starting 27 April, viewers can enjoy the World Television Premiere of Shin chan along with new episodes and an exciting lineup of blockbuster movies on Sony YAY!.
By blending nostalgia with fresh, engaging content, Sony YAY! is ensuring that the cheeky, laughter-filled adventures of Shin chan continue to entertain and connect with new generations across the country.
In a world full of serious cartoons, Shin chan remains delightfully naughty and with ‘House of Masti’, Sony YAY! is making sure his brand of chaos stays as fresh and fun as ever. Get ready for some serious masti!
