MAM
Finolex Pipes launches a heartwarming short film celebrating Durga Pujo & Navratri
Mumbai: In a heartfelt tribute on the auspicious occasion of Durga Pujo and Navratri, Finolex Pipes, renowned for their legacy and trust in the plumbing industry, unveils a poignant short film that illuminates change through adoption. This thought-provoking narrative aims to spotlight the vital social cause of girl child adoption, bridging hearts through a compelling story.
Crafted by Campen Factory and directed by Ripunjoy B’yum, this short film powerfully underscores the profound journey of girl-child adoption, paying homage to families that have embraced this transformative change. It beautifully portrays the impact of love and acceptance, illustrating the potential to shape brighter futures for these young girls through the heartfelt act of adoption.
The film tells the story of a man welcoming a girl into his home during Durga Pujo and endearingly naming her ‘Durga.’ This evocative portrayal serves as a compelling message for society, echoing Finolex Pipes Parivaar’s values of care, compassion & people-first approach besides providing dependable & reliable solutions in the plumbing & sanitation segment.
Finolex Industries vice-president, head of marketing and communications Ashok Jaiswar expressed his thoughts, saying, “In our continued dedication to various causes, we are thrilled to unveil this thought-provoking short film centred on a higher social cause, symbolising strength, resilience & embodies the potential for a brighter future through adoption. Just as our products endure, so does our dedication to causes that truly matter. We are committed to delivering top-quality solutions while making a positive and meaningful impact on society.”
Brands
Axis Bank named Official Banking Partner of DP World PGTI
Partnership supports all tournaments this season to grow professional golf in India.
MUMBAI: Axis Bank just teed up a hole-in-one partnership because when a bank sponsors golf’s biggest swing in India, even the fairways feel more financially secure. Axis Bank has been appointed Official Banking Partner of the DP World Professional Golf Tour of India (DP World PGTI), strengthening its commitment to sporting excellence and community engagement while backing the growth of professional golf across the country.
Under the partnership, Axis Bank will support all DP World PGTI tournaments this season, contributing to talent development, enhanced tournament experiences and wider fan engagement. The collaboration aligns the bank’s values of precision, discipline and trust with the Tour’s focus on performance and opportunity.
Axis Bank executive director Munish Sharda said, “We are pleased to partner with DP World PGTI as its Official Banking Partner. Golf embodies precision, discipline, and a pursuit of excellence qualities that strongly reflect who we are at Axis Bank. This association also strengthens our engagement with India’s growing premium customer segments, where the sport has a deep and enduring connect.”
Professional Golf Tour of India president Kapil Dev said, “We are extremely pleased to welcome Axis Bank as a Tour Partner of the DP World Professional Golf Tour of India. Partnerships of this stature play a vital role in strengthening the foundation of the Tour, enhancing opportunities for our players, and expanding the sport’s reach across the country.”
Professional Golf Tour of India CEO Amandeep Johl added, “Axis Bank’s strong legacy of excellence, innovation, and nationwide reach aligns perfectly with DP World PGTI’s goal to elevate professional golf in India and provide greater opportunities for our players.”
In a sport where every stroke counts and every partnership drives distance, Axis Bank isn’t just backing golfers, it’s investing in the fairway to future, turning India’s greens into a stage where precision meets passion and every drive has the power to inspire.
