MAM
Zenith adjudged best media agency of 2001 in Asia Pacific
Zenith Media has been adjudged the ‘Media Agency of The Year 2001’ in Asia Pacific by Media Magazine.
A slew of key accounts in one of the most demanding years, Zenith won the honour for the second time in four years, beating key competitors like The Media Edge, MindShare, OMD and Universal McCann, according to a company release. “Zenith put on nearly 17 per cent in new business…and invested in consumer insights such as its study of China’s rural children and working towards single source data for the mainland’s TV markets. On top of this it continues to invest in talent and creativity across its regional network…Zenith owes its winning streak to the talent and tools it has at its disposal. Ultimately, agencies are about people and Zenith has recruited, retained and even rehired key talent to spearhead growth,” the award citation reads.
In the last year, Zenith Media won a number of key accounts, including the prestigious Procter & Gamble buying account in China and planning accounts in IndoChina and Singapore. Other accounts won in China were Sony, Danone, Amway, 999, Huiren Pharmaceuticals and the drinks brand Robust. In Japan, Zenith Media won the AXA Direct and Renault accounts. Some other major wins for Zenith Media in the region have been Timberland, Puma and 3Com.
In the past quarter in India, Zenith Media has picked up LML Ltd., P A Time Industries (Maxima Quartz) and Ozone Ayurvedic Limited in Delhi. In Kolkatta, Zenith Media has gained Jindal Industries and Shalimar Paints. The Mumbai branch has won International Coffee as well as planning for Tata AIG.
In Asia, Zenith Media is in the top 3 in 8 out of the 10 countries that it operates in, and in India, Zenith Media handles more than Rs 30 billion worth of media buys.
Brands
Primus Partners appoints Akasa Air co-founder Neelu Khatri as independent director
Veteran aviation and defence professional joins as independent director
NEW DELHI: Primus Partners has appointed Neelu Khatri, a founding member of Akasa Air, as an independent director, strengthening the consulting firm’s board as it prepares for its next phase of growth.
Khatri brings more than three decades of experience across defence, aviation, aerospace technology and consulting. She was part of the core team that helped build Akasa Air from concept to launch, contributing to what has been widely described as one of the fastest airline scale ups in recent aviation history.
At Primus Partners, she will provide strategic guidance on corporate governance and help steer the firm’s long term growth plans. Her experience of building a start up into a full scale organisation is expected to support the consulting firm as it expands its footprint.
Primus Partners co-founder and chairperson Davinder Sandhu, said the appointment brings valuable expertise to the board. “Neelu’s journey across defence, aviation and consulting brings a rare blend of operational insight and strategic thinking. Her experience in rapidly scaling Akasa Air will be invaluable as we continue to grow while maintaining a strong focus on corporate governance,” he said.
Primus Partners, an India headquartered management consulting and solutions firm, has emphasised governance and board oversight since its early days. The company has also taken an unconventional approach by inviting its Gen Z employees to attend board meetings so that younger perspectives can contribute to discussions.
Speaking on her appointment, Khatri said the consulting sector is entering a transformative period shaped by emerging technologies. “The industry is evolving rapidly with the rise of AI. This is an exciting moment for an Indian origin consulting firm like Primus Partners to expand its product offerings and strengthen its presence globally,” she said.
She added that as the firm pursues ambitious expansion plans, her focus will be on ensuring strong governance frameworks and effective risk management as the organisation scales.
