News Broadcasting
AXN set to enter Pakistan next month
The ongoing political stand-off between India and its neighbour has put paid to Sony Entertainment Television’s plans to launch in Pakistan for the foreseeable future. But the launch of action channel AXN is very much on the cards.
Shantonu Aditya, senior vice president, franchise channels and distribution, SET India Ltd, said the English language action channel from Sony Pictures, which is part of the Sony Entertainment bouquet, is launching in Pakistan next month. Queried about the status of SET’s launch plans, Aditya said it was tied to political temperatures between the two neighbours cooling down.
As per the original schedule, the Hindi language entertainment channel was to launch in Pakistan in December 2001. Distribution was being handled by Lahore-based Leo Communications for which the Sony was to be paid a minimum guaranteed amount aside from a revenue sharing arrangement that had been worked out.
Aditya said the distribution of set top boxes had been completed and as and when the air clears up, SET could star beaming with a a very short lag time. Aditya has been quoted as saying there are 6,000 headends in Pakistan and eight million cable and satellite homes.
Though Pakistan is not happening for the moment, SET’s newest area of operations is Indonesia. SET began airing in the South East Asian country last month and is being distributed through a local company called Cabelvision. Plans for launch in the Philippines and Fiji are also on the anvil for which talks are still going on, Aditya said.
News Broadcasting
News18 India to air Sabse Bada Dangal on 4 May counting day
Channel promises fastest results, live trends and analysis across five states.
MUMBAI: Ballots will do the talking and screens will do the shouting. As counting day approaches for high-stakes Assembly elections across West Bengal, Tamil Nadu, Kerala, Assam and Puducherry, News18 India is gearing up for an all-day broadcast of its flagship election show, Sabse Bada Dangal, on 4 May from 6 am onwards. The Hindi news channel plans to deliver continuous, real-time updates as votes are tallied, combining live counting data with on-ground reporting and studio analysis. With political fortunes set to shift through the day, the coverage will track every swing, surge and surprise as trends turn into results.
The broadcast will feature a mix of senior political leaders, analysts and experts, offering instant reactions and decoding the evolving electoral picture. Expect heated debates, quick takes and detailed breakdowns as the numbers settle across all five states.
For News18 India, counting day has long been a high-visibility moment. The network is banking on its reporting reach, editorial bandwidth and technology-driven coverage to stay ahead in what is often a fiercely competitive news cycle.
With multiple battlegrounds and shifting narratives, the day promises both drama and data in equal measure. And if all goes to plan, Sabse Bada Dangal will once again turn the counting of votes into prime-time spectacle.
