Ad Campaigns
ALDO launches Fall Winter ’23 collection with stellar campaign
Mumbai: ALDO, a brand renowned for hi-end fashion launches the highly anticipated Fall Winter`23 Collection. The brand roped in Aditya Roy Kapur along with Janhvi Kapoor, who’s already the brand ambassador for ALDO, for the launch of this campaign.
The brand campaign to promote this new collection was launched on the company’s social media handles, and is conceptualized by Makani Creatives in a way that it encapsulates the essence of trendsetting fashion that is a fusion of traditional and a dash of modernized dazzle that sets a new bar in the fashion segment.
The collection showcases an exquisite palette of neutral tones, infused with delicate touches of glitter and flashes of chrome, mirroring the forthcoming festive and wedding season. It’s a celebration of fashion that’s both global and intimately Indian.
Ad Campaigns
Indian Silk House Agencies launches ‘Shubho Smriti’ PoilaBoishakh campaign
Brand celebrates Bengali New Year with stories of 100 women and their saree memories.
MUMBAI: Indian Silk House Agencies has woven a beautiful new story for PoilaBoishakh, one stitched together with memories, emotions, and the timeless elegance of a saree. The leading saree retailer has unveiled ‘Shubho Smriti’, a digital-first campaign that brings together the voices of 100 women sharing their personal celebrations of the Bengali New Year. The campaign highlights how the saree remains an essential thread in these evolving traditions, from daughters gifting their mothers after years of quiet sacrifice to sarees passed down through generations carrying decades of love.
Indian Silk House Agencies CEO Darshan Dudhoria said, “What gives any tradition its relevance over time are the memories people attach to it. For over five decades, we have been closely connected to this cultural fabric. This campaign came from a simple intent to listen to these stories of our customers and bring them together.”
To mark the occasion, the brand has launched a dedicated PoilaBoishakh collection featuring handwoven textiles such as Matka silk and Jamdani, along with classic reds and whites, softer seasonal hues, and brighter options. The collection starts at ₹999 and is now available online and in stores across Eastern India.
By blending cultural nostalgia with contemporary storytelling, Indian Silk House Agencies has created more than just a campaign, it has turned personal memories into a shared celebration of tradition, emotion, and timeless style.
This PoilaBoishakh, the brand reminds us that the most beautiful things in life are often the ones we weave into our own stories, one elegant drape at a time.
