News Broadcasting
Egmont ties up with producers for ‘Badhaai Ho Badhaai’ merchandise
Egmont Imagination India, that claims to be one of the largest children’s entertainment company in the world has joined forces with Kapoor & Kaushik Entertainment to launch an entire range of products based on its forthcoming film – Badhaai Ho Badhaai.
Egmont Imagination India has acquired the world rights from Kapoor & Kaushik Entertainment to publish and market the ‘Badhaai Ho Badhaai’ range of products in India. The company is the pioneer of the Bollywood film publishing programme in India. The products for Badhai ho badhai extend from a graphic novel to an entire spectrum of infotainment aimed at educating children.
The graphic novel is the flagship product which narrates the entire story with caricatures and captures the complete essence of the film. The products are targeted at children in the age group of 4-14 years and designed to engage kids with activities like colouring, reading and creativity development, according to a company release.
Other products include the Mask Book, the Mystic pencil book, Magic Colouring book and the Jumbo colouring book based on the movie and its characters. Children also have an option of the Activity Kit or the Mega Kit which are attractively packaged sets of the various products.
Badhaai Ho Badhaai has been produced by Kapoor and Kaushik Entertainment and is directed by Satish Kaushik. Presented by Subhash Ghai’s Mukta Arts, it stars Shilpa Shetty and Keerthi Reddy, among others.
News Broadcasting
News18 India to air Sabse Bada Dangal on 4 May counting day
Channel promises fastest results, live trends and analysis across five states.
MUMBAI: Ballots will do the talking and screens will do the shouting. As counting day approaches for high-stakes Assembly elections across West Bengal, Tamil Nadu, Kerala, Assam and Puducherry, News18 India is gearing up for an all-day broadcast of its flagship election show, Sabse Bada Dangal, on 4 May from 6 am onwards. The Hindi news channel plans to deliver continuous, real-time updates as votes are tallied, combining live counting data with on-ground reporting and studio analysis. With political fortunes set to shift through the day, the coverage will track every swing, surge and surprise as trends turn into results.
The broadcast will feature a mix of senior political leaders, analysts and experts, offering instant reactions and decoding the evolving electoral picture. Expect heated debates, quick takes and detailed breakdowns as the numbers settle across all five states.
For News18 India, counting day has long been a high-visibility moment. The network is banking on its reporting reach, editorial bandwidth and technology-driven coverage to stay ahead in what is often a fiercely competitive news cycle.
With multiple battlegrounds and shifting narratives, the day promises both drama and data in equal measure. And if all goes to plan, Sabse Bada Dangal will once again turn the counting of votes into prime-time spectacle.
