News Broadcasting
Aaj Tak bags best campaign honour at RAPA awards
Hindi news channel Aaj Tak has bagged the Best Campaign of the Year (TV) Award at the 27th Radio and TV Advertising Practitioners’ Association of India (RAPA) Awards 2001. The awards function is to held this evening in Mumbai.
Through the ad campaign, Aaj Tak wanted to put forth the message that it was serious about the business of news coverage 24-hours a day. The channel knew the importance of the ad having universal appeal and so it looked at situations where the serious facet of the brand could be accompanied by an underlying sense of humour, says a company release.
The campaign was conceptualised by Gajraj Rao of Apocalypso Filmworks. According to Apocalypso director Pradeep Sarkar, ” We were given a free hand. The challenge was to mark the transition of Aaj Tak from a 1/2-hour programme to a 24-hour news channel and then as the Sabse Tez channel. The idea of using a black and white, humorous and old style juxtaposed with contemporary themes was to highlight the changes that it would make in our lives. The RAPA awards are a sure sign of the appreciation and success that the ads have achieved.”
The channel has earlier been honoured by the Indian Television Academy and Media Meet. RAPA claims to have received a record number of entries this year. All Radio and TV entries produced in India and broadcast and telecast for the first time, in any part of the world, between 1 January 2001 and 31 December 2001 were eligible to compete.RAPA claims to be the only organisation that honours and gives awards in 48 categories and 17 India languages.
Other dignitaries expected to be present at the RAPA event include Bollywood icon Amitabh Bachchan, Mumbai’s sheriff Kiran Shantaram and film director Mahesh Bhatt.
News Broadcasting
News18 India to air Sabse Bada Dangal on 4 May counting day
Channel promises fastest results, live trends and analysis across five states.
MUMBAI: Ballots will do the talking and screens will do the shouting. As counting day approaches for high-stakes Assembly elections across West Bengal, Tamil Nadu, Kerala, Assam and Puducherry, News18 India is gearing up for an all-day broadcast of its flagship election show, Sabse Bada Dangal, on 4 May from 6 am onwards. The Hindi news channel plans to deliver continuous, real-time updates as votes are tallied, combining live counting data with on-ground reporting and studio analysis. With political fortunes set to shift through the day, the coverage will track every swing, surge and surprise as trends turn into results.
The broadcast will feature a mix of senior political leaders, analysts and experts, offering instant reactions and decoding the evolving electoral picture. Expect heated debates, quick takes and detailed breakdowns as the numbers settle across all five states.
For News18 India, counting day has long been a high-visibility moment. The network is banking on its reporting reach, editorial bandwidth and technology-driven coverage to stay ahead in what is often a fiercely competitive news cycle.
With multiple battlegrounds and shifting narratives, the day promises both drama and data in equal measure. And if all goes to plan, Sabse Bada Dangal will once again turn the counting of votes into prime-time spectacle.
