Kids
BAM! Entertainment and Cartoon Network team up for The Powerpuff Girls Movie
BAM! Entertainment, a developer and publisher of interactive entertainment software, has announced a multi-faceted promotional campaign to coincide with the North American debut of The Powerpuff Girls Movie.
The campaign includes television advertising, national retailer promotions, in-theatre sponsorship, direct mail, discount coupons and gift-with-purchase retailer strategic arrangements. This promotional campaign is one of the broadest in BAM! Entertainment’s history, says an official release.
The Powerpuff Girls, is one of Cartoon Network’s most popular series. Airing daily on Cartoon Network, the show attracts nearly 19 million viewers per week. Consumer products featuring the trio are popular in a variety of categories, including BAM! Entertainment’s lineup of video games, says the release.
The TV ads beginning 8 July will air on primetime for two weeks on Cartoon Network, showcasing The Powerpuff Girls: Chemical X-traction and The Powerpuff Girls: Mojo Jojo’s Pet Project.
The theatre promotions will involve sponsoring 500,000 concession trays in 1,100 theatres nationwide and a “One Million Scan and Win” Contest. A co-sponsorship with Toys R Us has also been worked out, in which movie tickets can be used to scan and win prizes at local Toys R Us retailers.
BAM! Entertainment’s current lineup of Cartoon Network products available include The Powerpuff Girls: Chemical X-Traction for Nintendo 64 and PlayStation(TM) One, The Powerpuff Girls: Mojo Jojo A-Go-Go for Nintendo Game Boy Advance, The Powerpuff Girls: Mojo Jojo’s Pet Project for PC. BAM! has also announced that it will bring The Powerpuff Girls to next generation consoles for the first time this year with a PlayStation(R) 2 game. BAM’s fall lineup of Cartoon Network games includes The Powerpuff Girls: Gamesville for PC and Dexter’s Laboratory: Chess Challenge for Game Boy Advance.
Kids
Mukta Arts and Green Gold ink MOU to animate iconic film IPs
Kalicharan, Karz, Hero, Karma, Ram Lakhan to spawn animated shows plus features.
MUMBAI: When classic hindi movie meets animation, the result is a fresh reel of nostalgia with a cartoon twist. Mukta Arts Ltd. and Green Gold Animation have signed a Memorandum of Understanding (MOU) to collaborate on animated shows and feature films drawn from Mukta Arts’ four-decade treasure trove of iconic IPs. The partnership taps Mukta’s SGM Animation Studio launched in 2025 as its dedicated animation and games arm and Green Gold’s proven track record in building scalable, homegrown franchises. Creative teams from both sides have already kicked off discussions, with the first project currently in development.
The slate will draw inspiration from landmark Mukta films including Kalicharan, Karz, Hero, Karma, Ram Lakhan, Khalnayak, Saudagar and Iqbal, plus character-led spin-offs from those universes. The aim is to reimagine these stories for today’s young, global audiences while preserving their emotional core.
Green Gold Animation (home of Chhota Bheem) founder and CEO Rajiv Chilaka said, “This partnership with SGM Studios allows us to apply our experience in building long-lasting animation IPs to a truly iconic film catalogue. Together, we aim to create animated worlds that are rooted in these legendary stories, yet designed to connect with today’s young, global audiences.”
Mukta Arts Ltd. filmmaker and founder Subhash Ghai added, “Mukta Arts has always believed in creating stories with lasting emotional value. Through animation, we are extending our IP into a new medium for the next generation.”
In an industry where timeless tales never go out of fashion, this collaboration promises to bring beloved characters back to life with a modern, animated glow proving that some stories are too good to stay in live-action. Stay tuned for the first animated frame to drop.
