Brands
SHISEIDO announces Tamannaah Bhatia as the first brand ambassador in India
Mumbai: In a groundbreaking move that showcases the ever-expanding global reach of Japanese beauty and cosmetics giant SHISEIDO, the company in collaboration with its India distributor, Baccarose Perfumes & Beauty Products Pvt. Ltd. has appointed Tamannaah Bhatia as its first-ever brand ambassador in India for brand SHISEIDO Skincare range.
Bhatia, the versatile and beloved Bollywood star, has achieved a momentous milestone in her illustrious career by becoming the very first Indian brand ambassador for SHISEIDO.
Bhatia, known for her mesmerizing on-screen presence and her dedication to her craft, represents the perfect embodiment of SHISEIDO’s values of elegance, innovation, and individuality. Her natural beauty, combined with her ability to effortlessly adapt to various roles and styles, makes her an ideal choice as SHISEIDO’s brand ambassador for India.
“I am absolutely thrilled to be associated with SHISEIDO, a brand that has consistently set the standard for excellence in beauty for over a century. SHISEIDO’s commitment to innovation, quality, and celebrating individuality resonates with me on a personal level. I believe that beauty is not just about external appearance, but also about feeling confident and empowered in your own skin,” commented Bhatia.
SHISEIDO Asia Pacific VP fragrance and cosmetics division Nicolas Baudonnet, shared his thoughts on this momentous announcement saying, “We are delighted to welcome Tamannaah Bhatia into the SHISEIDO family. Her charisma, talent, and timeless beauty resonates with our brand’s core values, making her the perfect choice to represent SHISEIDO in India. We look forward to working closely with Tamannaah and believe that her association with our brand will help us connect with our consumers on a deeper level.
We are committed to bringing the best of SHISEIDO to the Indian beauty market. With the appointment of Tamannaah and expanding our presence in the market with the opening of our first brand SHISEIDO store in Mumbai, we are looking forward to bringing Indian beauty enthusiasts on an exciting journey ahead with the brand.”
The partnership between Tamannaah Bhatia and SHISEIDO represents a significant moment in the world of beauty and entertainment. It marks SHISEIDO’s unwavering commitment to connecting with the diverse and dynamic Indian market while recognizing Tamannaah’s exceptional talent, timeless beauty, and influence on fans across the nation.
Baccarose Perfumes & Beauty Products Pvt. Ltd. Kadambari Lakhani said, “This exciting collaboration not only marks a significant milestone for us and for SHISEIDO but also symbolizes the harmonious fusion of Japanese precision and Indian vibrancy. Tamannaah Bhatia embodies the essence of timeless beauty and has captivated audiences with her talent and charisma. This partnership promises to bring together the rich traditions of Japanese skincare innovation with the dazzling allure of Bollywood glamour, setting the stage for an enchanting journey into the world of beauty that transcends cultural boundaries.”
Baccarose Perfumes & Beauty Products Pvt. Ltd. senior VP & group marketing Villoo Daji said, “SHISEIDO’s choice of Tamannaah Bhatia as their first brand ambassador in India reflects the brand’s dedication to enhancing the beauty experiences of Indian consumers.
SHISEIDO’s Skincare range is an induction into the skincare regimen which is simple and has a proven efficacy after detailed testing on Asian skin. This partnership is set to inspire beauty enthusiasts and consumers across the country to explore the world of SHISEIDO’s skincare and makeup products, renowned for their outstanding quality and effectiveness.
The collaboration between Bhatia and SHISEIDO promises exciting new ventures, innovative campaigns, and an enhanced brand experience for beauty enthusiasts across India.”
Brands
Axis Bank named Official Banking Partner of DP World PGTI
Partnership supports all tournaments this season to grow professional golf in India.
MUMBAI: Axis Bank just teed up a hole-in-one partnership because when a bank sponsors golf’s biggest swing in India, even the fairways feel more financially secure. Axis Bank has been appointed Official Banking Partner of the DP World Professional Golf Tour of India (DP World PGTI), strengthening its commitment to sporting excellence and community engagement while backing the growth of professional golf across the country.
Under the partnership, Axis Bank will support all DP World PGTI tournaments this season, contributing to talent development, enhanced tournament experiences and wider fan engagement. The collaboration aligns the bank’s values of precision, discipline and trust with the Tour’s focus on performance and opportunity.
Axis Bank executive director Munish Sharda said, “We are pleased to partner with DP World PGTI as its Official Banking Partner. Golf embodies precision, discipline, and a pursuit of excellence qualities that strongly reflect who we are at Axis Bank. This association also strengthens our engagement with India’s growing premium customer segments, where the sport has a deep and enduring connect.”
Professional Golf Tour of India president Kapil Dev said, “We are extremely pleased to welcome Axis Bank as a Tour Partner of the DP World Professional Golf Tour of India. Partnerships of this stature play a vital role in strengthening the foundation of the Tour, enhancing opportunities for our players, and expanding the sport’s reach across the country.”
Professional Golf Tour of India CEO Amandeep Johl added, “Axis Bank’s strong legacy of excellence, innovation, and nationwide reach aligns perfectly with DP World PGTI’s goal to elevate professional golf in India and provide greater opportunities for our players.”
In a sport where every stroke counts and every partnership drives distance, Axis Bank isn’t just backing golfers, it’s investing in the fairway to future, turning India’s greens into a stage where precision meets passion and every drive has the power to inspire.
