Ad Campaigns
Yuvraj, Tamannah & Amy share Oppo spirit
MUMBAI: As new year comes, ace cricketer and Bollywood heartthrobs — Yuvraj Singh, Tamannah Bhatia and Amy Jackson — shared their New Year wishes with their fans on Facebook, Twitter and Instagram and asked them for support on their new video “I am an Expert” by sharing it and tagging their favorite celebrity out of the three. Each one of the three will select a lucky fan and send them an upgraded F1s with a genuine signature on the back.
The video, starring Yuvraj, Tamannah and Amy, which was released on 30 December, 2016, as a part of Oppo’s new year campaign with the theme of “Being an expert”, which wants to convey that just like the selfie expert Oppo F1s, one can realize their dreams by never giving up and working hard towards achieving it.
Oppo India brand director Will Yang said, “Being an expert in your field, requires focus, determination and hard work. This spirit of determination is shared both by Oppo and our celebrities.”
The video showcases the three celebs honing their skills on their respective testing fields. During the long term of practice and hundreds times of failure, they always motivate themselves to not give up and command themselves. Finally, with consistent practice they become experts – Tamannah is doing her steps perfectly, Amy has perfected her posture and stunt whereas Yuvraj is seen uncovering a katana sword slicing a ball into two halves perfectly.
The trio will reveal their individual journeys with their fans on their own social media platforms on 3 January. Consumers will have a chance to win Oppo upgraded F1s with celebrities ‘signature by participating in the campaign till 10 January 10, 2017.
Ad Campaigns
Indian Silk House Agencies launches ‘Shubho Smriti’ PoilaBoishakh campaign
Brand celebrates Bengali New Year with stories of 100 women and their saree memories.
MUMBAI: Indian Silk House Agencies has woven a beautiful new story for PoilaBoishakh, one stitched together with memories, emotions, and the timeless elegance of a saree. The leading saree retailer has unveiled ‘Shubho Smriti’, a digital-first campaign that brings together the voices of 100 women sharing their personal celebrations of the Bengali New Year. The campaign highlights how the saree remains an essential thread in these evolving traditions, from daughters gifting their mothers after years of quiet sacrifice to sarees passed down through generations carrying decades of love.
Indian Silk House Agencies CEO Darshan Dudhoria said, “What gives any tradition its relevance over time are the memories people attach to it. For over five decades, we have been closely connected to this cultural fabric. This campaign came from a simple intent to listen to these stories of our customers and bring them together.”
To mark the occasion, the brand has launched a dedicated PoilaBoishakh collection featuring handwoven textiles such as Matka silk and Jamdani, along with classic reds and whites, softer seasonal hues, and brighter options. The collection starts at ₹999 and is now available online and in stores across Eastern India.
By blending cultural nostalgia with contemporary storytelling, Indian Silk House Agencies has created more than just a campaign, it has turned personal memories into a shared celebration of tradition, emotion, and timeless style.
This PoilaBoishakh, the brand reminds us that the most beautiful things in life are often the ones we weave into our own stories, one elegant drape at a time.
