Brands
Scent and Sensibility as Issey Miyake Fetes Le Sel d’Issey in Mumbai
MUMBAI: Mumbai smelt a celebration coming long before the doors opened, as Issey Miyake Parfums hosted an intimate evening in honour of Le Sel d’Issey, the fragrance that has quietly slipped into the spotlight as one of the brand’s fastest-rising successes in India. And adding fresh charisma to the night was actor Rohit Saraf, Issey Miyake’s brand friend in India, whose easy, sunlit charm has helped the perfume find its place among younger, design-forward audiences.
For a scent inspired by the meeting of sea and land, Le Sel d’Issey has travelled surprisingly swiftly through India’s fragrance culture. Its signature contrast, a salty burst leading into warm, spicy depth creates a sensorial journey that feels at once crisp, modern and quietly confident, a take on masculinity that’s more breeze than brawn.
At the celebration Baccarose Perfumes & Beauty Products ltd director and CEO Kadambari Lakhani captured why the pairing works. “Rohit embodies the modern, effortless spirit of Issey Miyake, making him a truly inspiring brand friend. His contemporary energy and natural charm reflect the values of purity, simplicity, and thoughtful design that define Issey Miyake Parfums,” she said, adding that Le Sel d’Issey exemplifies this ethos with its balance of invigorating freshness and mineral warmth.
The evening drew an eclectic mix of OTT talent, HNIs, cultural tastemakers and personalities from across Mumbai’s entertainment circuit. Conversations drifted smoothly from minimalism to modernity as guests explored the fragrance’s early traction, a marker of its growing relevance in an India that increasingly embraces global perfumery codes with a signature local twist.
Baccarose, which has been instrumental in bringing international luxury beauty houses into the country, continues to shape the Issey Miyake fragrance portfolio in India. With Le Sel d’Issey gaining momentum and a new generation gravitating toward its clean yet character-rich profile, the night wasn’t just a celebration; it was an indicator that India’s perfume sensibilities are evolving one fresh, mineral note at a time.
Brands
Magellanic Cloud names Syed Ameeruddin CEO of e-surveillance arm
Keeping a sharper eye on the future, Magellanic Cloud is putting a seasoned watcher in charge.
MUMBAI – Magellanic Cloud Ltd. has elevated Syed Ameeruddin as Chief Executive Officer of its e-surveillance business, bringing its iVIS and Provigil operations under a unified leadership to accelerate growth in intelligent monitoring and infrastructure solutions.
Ameeruddin, a nearly two-decade veteran of the company, steps into the role after leading the e-surveillance vertical. His career trajectory—from Business Development Manager to the top of the vertical—reflects a steady climb built on operational depth, client engagement, and strategic execution across multiple subsidiaries.
Over the years, he has played a central role in expanding the company’s footprint, strengthening client relationships, and streamlining operations. He has also been instrumental in integrating acquisitions, helping align new businesses with Magellanic Cloud’s long-term strategy while stabilising performance across diverse domains.
More recently, Ameeruddin has contributed to securing key mandates spanning railways, the National Highways Authority of India, and the BFSI sector—wins that have bolstered the company’s order book and deepened its presence in critical infrastructure.
Commenting on the move, Joseph Sudheer Thumma said Ameeruddin’s leadership has been “pivotal in shaping the e-surveillance business,” citing his ability to drive growth, build teams, and deliver strategic wins as key to the company’s journey. His elevation, Thumma added, is expected to further accelerate expansion in AI-driven surveillance and infrastructure solutions.
The transition comes as demand surges for AI-enabled monitoring, centralised command systems, and large-scale deployments across mission-critical environments. Magellanic Cloud’s e-surveillance segment—anchored by iVIS and Provigil—has emerged as a significant growth engine, delivering projects across banking, transport, highways, and public infrastructure.
In his new role, Ameeruddin will focus on scaling platform capabilities, expanding deployments in complex environments, and developing integrated solutions that enhance real-time intelligence and operational resilience. He will continue to serve as Chief Operating Officer of the company alongside his new responsibilities.
With this leadership shift, Magellanic Cloud is doubling down on its ambition to stay ahead in India’s rapidly evolving surveillance ecosystem—where seeing, increasingly, is not just believing, but predicting.
