News Broadcasting
Upbeat etc to celebrate third birthday with three new shows
MUMBAI: Predominantly music channel etc whose motto is Aakhir Dil Hai Hindustani will celebrate its third birthday on 26 August. It has announced a few innovative programmes to commemorate the event
The channel has reason to be upbeat. According to TAM in total markets and age group 4+ (Period 17.7.02 to 20.7.02 and time of 15 minutes +) etc has a channel share of 31 per cent while closest rival MTV is 25 per cent, B4U Music is 17 per cent, Channel [V] is 13 per cent and Zee Music is 5 per cent.
The channel will telecast the 2 hour event Fusion For Peace led by Violinist maestro Dr. L. Subramaniam on 1 September at 7 pm. An official release informs that this will mark the first time that any satellite channel is telecasting a fusion programme.
The event sees musicians from different countries coming together in this event of International Jugalbandi. Seeta Subramaniam, Narayan Subramaniam and Lakshminarayana Subramaniam will render their voice range with Kavita Krishnamurthy Subramaniam and Dr. L. Subramaniam. Bi Lizie Tra with Goui Bi Gohi Johnson from the Ivory Coast of Africa will play Percussion. Karsten Vogal from Denmark plays the saxophone, A. Sivamani Drums, Alex Rostotsky from Russia will play electric Base, Matthias Muller from Germany will be on Guitar, Sanjay Wandrekar and Karsten Vogal will be on Keyboard, Sarosh Izedyar on Guitar, Nagraj on Flute.
2 September will see the launch of new Road Show Bole Hindustaan at 7.30 pm with repeats on Friday at 6 pm. This show will see viewers of etc expressing their views and choices on the channel. On 3 September the channel will tickle the funny bone with the journey of Rajnikant fan Pillai and Sharughan Sinhas follower Pandey at 7.30 pm with repeats on Sunday at 12.30pm. The musical comedy Pandey Pillai Take – 2 creates laughter for the depressed souls and guffaws for others. The reinvention of Pandey and Pillai will telecast every Tuesday at 7.30 pm.
Baaps of Bollywood will start airing on the channel from 5 September at 8.30 pm with repeats every Sunday at 1.30 pm. This is a weekly dedication to the great masters of performance in Indian Cinema. Divided in four parts this dedication will highlight the professional as well as personal growth of one artiste every month. Anchor Suresh Menon will take the viewers down the memory lane in garbs of Bollywood personalities to make this show into an infotainment. The first star to feature in the show is Ashok Kumar.
News Broadcasting
News18 India launches Command Centre war explainer with Arya
New show shifts from debates to decoding global conflicts and impacts
MUMBAI: News18 India has rolled out a new war-focused programme, Command Centre, featuring Gaurav Arya, as it looks to offer viewers a sharper, more grounded take on global conflicts amid rising tensions in West Asia.
Positioned as an “insider war room”, the show moves away from conventional panel debates and instead focuses on explaining military developments, decoding strategy and connecting global events to their everyday impact, from fuel prices to economic shifts.
The format leans heavily on visuals and data. The studio has been designed like a command hub, complete with large LED war maps, real-time graphics and an alert system to track developments as they unfold.
At the centre of it all is Arya, who brings his military background to simplify complex war strategies for viewers. His signature line, “Seedhi baat samjhiye”, anchors the show’s promise of clarity over noise.
News18 India managing editor Jyoti Kamal said, “Command Centre, featuring Major Gaurav Arya is designed to deliver accurate insights and a clear perspective on how evolving conflicts impact everyday life, from household budgets to national security. With expert voices analysing every development in real time, the show goes beyond headlines to decode what’s happening now, what it means, and what could come next.”
Echoing the intent, Gaurav Arya added, “In times of war, confusion is the biggest threat. With News18 India’s Command Centre, we are bringing viewers inside the war room, decoding strategies, tracking every escalation, and explaining, in the simplest terms, what it means for India and for every household. Seedhi baat samjhiye, this is where you understand not just what is happening, but what happens next.”
The weekday show will air in the afternoon slot and will also feature Gaurav Shukla, adding to its editorial depth.
With its mix of analysis, visuals and a clear focus on impact, the show reflects a broader shift in news consumption. Viewers are no longer just watching events unfold, they are looking to understand what those events mean for them.
