Brands
Alpona by CaratLane: Tradition reimagined with modern aesthetics
Mumbai: CaratLane, India’s leading omni-channel jewellery brand, has marked the beginning of the festive season with the launch of its new collection, Alpona. The collection draws inspiration from the mesmerising traditional Bengali art style and its eight unique motifs, crafted with modern aesthetics. These intricate patterns carry profound meaning in each motif, symbolising prosperity, good health, and triumphs. Bringing to life these symbolic elements, the collection also taps into the nostalgia of creating these Alpona designs at home to signal the beginning of any celebration.
Crafted in 14kt gold, white ceramic, and diamonds, the gorgeous Alpona motifs can be seen in a variety of categories, including earrings, rings, bracelets, and pendants. The intricate detailing on each piece demonstrates the perfect blend of tradition and modern elegance.
Talking about the collection, CaratLane VP of marketing Jennifer Pandya said, “Design has always been at the core of everything we do at CaratLane, and the Alpona collection stays true to its inspiration. The handcrafted intricate motifs of this collection are reminiscent of the nostalgia of creating something beautiful with our hands and sharing the joy with our families during every occasion. We’ve translated this idea into gorgeous, affordable designs that can be worn every day to make this festive season even more joyous for our customers.”
The collection has been launched with a heartwarming film that gives Alpona the spotlight, showcasing how jewellery brings people together and enables them to express their emotions beautifully. The film stays true to the brand’s ethos of ‘Khul Ke Karo Express’. The film’s protagonist displays a balance of tradition and modernity, embodying the essence of the Alpona collection.
Alpona by CaratLane is the ideal choice this festive season, whether you’re going for the classic traditional or a trendy indo-western look. The collection is available online at www.caratlane.com and can be experienced in person at over 230 CaratLane stores across India.
Brands
Faber-Castell India appoints Sunaina Haldar as director – marketing
With stints at Tata, SleepyCat and ADF Foods under her belt, Haldar is primed to redraw Faber-Castell’s brand story
MUMBAI: Faber-Castell India has poached Sunaina Haldar from ADF Foods, appointing her director – marketing as the German stationery brand looks to muscle up in a category that is rapidly reinventing itself around creativity and self-expression.
Haldar hit the ground running. “My first couple of weeks have been incredibly energising, understanding consumers, visiting markets, engaging with retailers and immersing myself into the world of Faber-Castell Group,” she said.
She arrives with considerable firepower. At ADF Foods, Haldar ran marketing across India and international markets for a portfolio spanning Ashoka, Aeroplane, Camel and ADF Soul. Before that, she was vice-president – marketing at direct-to-consumer mattress brand SleepyCat, where she helmed brand, content and performance marketing. Her résumé also includes a stint leading marketing, new product development and CRM for Tata SmartFoodz at Tata Consumer Products, no small proving ground.
Between corporate roles, Haldar also operated as a fractional CMO for early-stage startups, building marketing strategy and operational structures from scratch, a signal that she knows how to move fast with limited resources.
With 18 years straddling FMCG, D2C and the startup world, Haldar now takes the reins at a brand that has long owned the classroom but is clearly hungry for the living room. In a stationery market where the pencil has become a lifestyle statement, Faber-Castell has picked someone who knows exactly how to sell that story.
