Kids
Nickelodeon bolsters programming with the launch of global hit ‘The Twisted Timeline of Sammy & Raj’ in India
Mumbai: Nickelodeon, India’s No. 1 destination for kids’ entertainment, continues to push the envelope and set new benchmarks in the dynamic kids’ category through immersive and relatable storytelling. In line with the network’s commitment to successfully identifying white spaces and filling them, Nickelodeon has yet again filled another need gap in the kids’ category. With a robust content library of genre-defining IPs like Motu Patlu, Shiva, Rudra, Pinaki & Happy – The Bhoot Bandhus, Chikoo Aur Bunty, Abhimanyu Ki Alien Family and many more, Nickelodeon is all set to debut its maiden co-production with Nickelodeon International – The Twisted Timeline of Sammy & Raj – in India. Starting October 15th, the new-age comedy will air every Saturday-Sunday at 1pm.
A first-of-its-kind animated series, ‘The Twisted Timeline of Sammy & Raj’ revolves around the escapades of two cousins, Sammy and Raj who possess a unique and mysterious time-altering app. With the extraordinary ability to pause, rewind and fast-forward time itself, Sammy and Raj embark on a series of amusing adventures as they attempt to tackle various issues. However, their well-intentioned efforts often end up causing a delightful blend of uproarious chaos and comedic situations. In each episode, Sammy and Raj encounter fresh and entertaining challenges, all while utilising their time-altering app to cleverly manoeuvre through the hurdles that come their way.
Speaking on the partnership with Nickelodeon International, Viacom18 head – creative, content, and research, Kids TV Network, Anu Sikka said, “The Twisted Timeline of Sammy & Raj is a collaborative testament between Nickelodeon International and us to deliver diverse, inclusive top-quality content for our young audiences. Filled with humour, this story of time travel is a fresh and unparalleled addition to our slate. We are confident that this show will grow to become an instant favourite, reaffirming our commitment to kids and the category.”
Paramount’s global kids & family group VP – International production and development Chris Rose said, “The Twisted Timeline of Sammy & Raj is the successful result of our partnership with Viacom18. Thanks to an extensive collaboration and strong teamwork, we managed to create a powerful story that explore differences between Eastern and Western sensibilities. The team in India was key to creating the story line and defining the characters for a kids’ show which gives audiences a taste of Indian culture, while capturing universal storylines that appeal to all audiences.”
Supporting the launch of The Twisted Timeline of Sammy & Raj is a robust multi-screen marketing plan across the Nickelodeon franchise, with a strong push on social media and various other digital platforms, games, connected tv, and influencer collaborations. Taking the plan a step forward, is an innovative AR filter which will transport kids in time by altering their appearance and is sure to draw equal attention from kids as well as brands.
Kids
Mukta Arts and Green Gold ink MOU to animate iconic film IPs
Kalicharan, Karz, Hero, Karma, Ram Lakhan to spawn animated shows plus features.
MUMBAI: When classic hindi movie meets animation, the result is a fresh reel of nostalgia with a cartoon twist. Mukta Arts Ltd. and Green Gold Animation have signed a Memorandum of Understanding (MOU) to collaborate on animated shows and feature films drawn from Mukta Arts’ four-decade treasure trove of iconic IPs. The partnership taps Mukta’s SGM Animation Studio launched in 2025 as its dedicated animation and games arm and Green Gold’s proven track record in building scalable, homegrown franchises. Creative teams from both sides have already kicked off discussions, with the first project currently in development.
The slate will draw inspiration from landmark Mukta films including Kalicharan, Karz, Hero, Karma, Ram Lakhan, Khalnayak, Saudagar and Iqbal, plus character-led spin-offs from those universes. The aim is to reimagine these stories for today’s young, global audiences while preserving their emotional core.
Green Gold Animation (home of Chhota Bheem) founder and CEO Rajiv Chilaka said, “This partnership with SGM Studios allows us to apply our experience in building long-lasting animation IPs to a truly iconic film catalogue. Together, we aim to create animated worlds that are rooted in these legendary stories, yet designed to connect with today’s young, global audiences.”
Mukta Arts Ltd. filmmaker and founder Subhash Ghai added, “Mukta Arts has always believed in creating stories with lasting emotional value. Through animation, we are extending our IP into a new medium for the next generation.”
In an industry where timeless tales never go out of fashion, this collaboration promises to bring beloved characters back to life with a modern, animated glow proving that some stories are too good to stay in live-action. Stay tuned for the first animated frame to drop.
