Kids
Nickelodeon bolsters programming with the launch of global hit ‘The Twisted Timeline of Sammy & Raj’ in India
Mumbai: Nickelodeon, India’s No. 1 destination for kids’ entertainment, continues to push the envelope and set new benchmarks in the dynamic kids’ category through immersive and relatable storytelling. In line with the network’s commitment to successfully identifying white spaces and filling them, Nickelodeon has yet again filled another need gap in the kids’ category. With a robust content library of genre-defining IPs like Motu Patlu, Shiva, Rudra, Pinaki & Happy – The Bhoot Bandhus, Chikoo Aur Bunty, Abhimanyu Ki Alien Family and many more, Nickelodeon is all set to debut its maiden co-production with Nickelodeon International – The Twisted Timeline of Sammy & Raj – in India. Starting October 15th, the new-age comedy will air every Saturday-Sunday at 1pm.
A first-of-its-kind animated series, ‘The Twisted Timeline of Sammy & Raj’ revolves around the escapades of two cousins, Sammy and Raj who possess a unique and mysterious time-altering app. With the extraordinary ability to pause, rewind and fast-forward time itself, Sammy and Raj embark on a series of amusing adventures as they attempt to tackle various issues. However, their well-intentioned efforts often end up causing a delightful blend of uproarious chaos and comedic situations. In each episode, Sammy and Raj encounter fresh and entertaining challenges, all while utilising their time-altering app to cleverly manoeuvre through the hurdles that come their way.
Speaking on the partnership with Nickelodeon International, Viacom18 head – creative, content, and research, Kids TV Network, Anu Sikka said, “The Twisted Timeline of Sammy & Raj is a collaborative testament between Nickelodeon International and us to deliver diverse, inclusive top-quality content for our young audiences. Filled with humour, this story of time travel is a fresh and unparalleled addition to our slate. We are confident that this show will grow to become an instant favourite, reaffirming our commitment to kids and the category.”
Paramount’s global kids & family group VP – International production and development Chris Rose said, “The Twisted Timeline of Sammy & Raj is the successful result of our partnership with Viacom18. Thanks to an extensive collaboration and strong teamwork, we managed to create a powerful story that explore differences between Eastern and Western sensibilities. The team in India was key to creating the story line and defining the characters for a kids’ show which gives audiences a taste of Indian culture, while capturing universal storylines that appeal to all audiences.”
Supporting the launch of The Twisted Timeline of Sammy & Raj is a robust multi-screen marketing plan across the Nickelodeon franchise, with a strong push on social media and various other digital platforms, games, connected tv, and influencer collaborations. Taking the plan a step forward, is an innovative AR filter which will transport kids in time by altering their appearance and is sure to draw equal attention from kids as well as brands.
Kids
Sony YAY! launches ‘House of Masti’ to celebrate 20 years of Shin chan
Comedian Kiku Sharda joins the fun with a special rap track as the mischievous icon returns to Indian TV.
MUMBAI: Shin chan is back and this time, he’s bringing the whole house of masti with him! Sony YAY!, India’s leading kids’ entertainment channel, has unveiled ‘House of Masti’, a specially curated programming block to mark 20 years of the iconic animated series Shin chan on Indian television. The campaign transforms the beloved character’s mischievous world into a fresh, high-energy viewing experience. It features new episodes, fan-favourite moments, and themed programming stunts, all designed to stand out from regular broadcasts.
Adding extra sparkle to the celebration, popular comedian Kiku Sharda has joined the campaign. He anchors the integration with a lively rap track titled ‘Shin chan ka YAY! Dhamaal’, infusing contemporary music and humour into the beloved series.
Sony YAY! business head of kids and animation Ambesh Tiwari said, “Over the past 20 years, Shin chan has built a strong and enduring connection with audiences in India. With ‘House of Masti’, we are celebrating this milestone through a differentiated, campaign-led experience. Kiku Sharda and the rap track add a fun, high-energy layer that will resonate with today’s kids and families.”
Starting 27 April, viewers can enjoy the World Television Premiere of Shin chan along with new episodes and an exciting lineup of blockbuster movies on Sony YAY!.
By blending nostalgia with fresh, engaging content, Sony YAY! is ensuring that the cheeky, laughter-filled adventures of Shin chan continue to entertain and connect with new generations across the country.
In a world full of serious cartoons, Shin chan remains delightfully naughty and with ‘House of Masti’, Sony YAY! is making sure his brand of chaos stays as fresh and fun as ever. Get ready for some serious masti!
