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CII to send Bollywood delegation to American Film Market
NEW DELHI: The Indian media and entertainment industry has taken yet another initiative to make its presence felt in the global market.
Confederation of Indian Industry (CII), would be launching a delegation of Indian film directors, producers and financiers, to the American Film Market (AFM) in Santa Monica, California over the next few days – a move that is to be followed by similar delegations from the broadcasting world too, according to CII sources.
CII has tied up with major Hollywood players, financial investors, legal counsel and the international press and media to meet up with the visiting delegation.
The delegation is scheduled to be in Santa Monica from Wednesday, 19 February to 26 February 2003. The CII initiative is supported by Cine Blitz, a film magazine.
According to a statement from CII, the objective of going to the AFM is to promote the Indian film industry in an international context – amongst producers, distributors and exhibitors of films both in Hollywood and around the world.
CII believes that, by establishing a link with the American Film Marketing Association (AFMA), which hosts the AFM, and other groups like it, the Indian film industry would be able to significantly increase its exposure and expand its business possibilities. Additionally, a delegation such as this could also focus on core learnings from the international industry, with special thrust on production processes, corporate procedures and legal policies.
CII is providing this platform to the Indian Film Industry to enable them to market their products and services in the international arena. The CII delegation aims to increase international visibility for the Indian film industry, and to create significant business opportunities and give momentum to this initiative around the world.
The AFM is the largest motion picture trade event in the world, featuring more than 7,000 individuals from the film industry conducting business of over $500 million in production and distribution deals.
UTV’s Biren Ghose, who is also the chairman of the Media & Entertainment Committee, believes that this Film Industry delegation would not only be able to network during the visit, but also be able to generate business for itself.
“Cine Blitz has supported this CII delegation to reinforce its commitment to the Indian film industry”, stated Dr Vijay Mallya, Chairman of the UB Group. He added that “The American Film Market is one of the most respected events in the business of filmmaking, and we hope that a strong Indian presence will increase the scope and reach of our industry. We will continue to support Indian filmmakers in a growing international context.”
The delegation comprises producers, directors and other film industry personalities including Rajat Barjatya, Meghna Ghai, Deepak Tijori, Munnish Puri, Nirja Shah, Rahul Puri, Rajesh Jog, Rupali Mehta, Mihir Parikh, Farokh Balsara, Pooja Shetty , Kandaswamy Bharatan and Rajal Pitroda.
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Ek Deewane Ki Deewaniyat Premieres 14 Feb on Zee
Ek Deewane Ki Deewaniyat world TV premiere 14 Feb at 8pm passion meets politics.
MUMBAI: Cupid’s arrow just got a plot twist and it’s heading straight for your TV screen. This Valentine’s Day, Zee Cinema is turning up the heat with the world television premiere of Ek Deewane Ki Deewaniyat, a raw, rule-breaking romantic drama that proves love doesn’t always come wrapped in roses.
Set to air on Saturday, 14 February at 8pm, the film stars Harshvardhan Rane and Sonam Bajwa, directed by Milap Zaveri. It dives headfirst into obsession, heartbreak, and the kind of unconditional love that leaves scorch marks. Rane plays Vikramaditya, a powerful politician whose all-consuming passion for actress Adaa spirals into chaos when his feelings go unreturned unleashing a storm of emotion, misunderstanding, and life-altering consequences.
The timing couldn’t be sharper. Audiences are clearly craving intense love stories over sugar-coated ones, and this film taps straight into that vein. Harshvardhan Rane already has a loyal fanbase from his cult hit Sanam Teri Kasam, which cemented his status as the go-to guy for heart-wrenching romance especially among younger viewers who keep the film on repeat.
Milap Zaveri captured the film’s beating heart, “This film is about love that doesn’t follow rules. With Valentine’s Day being a time when audiences gravitate towards romantic narratives, the television premiere of Ek Deewane Ki Deewaniyat on Zee Cinema felt like the perfect fit. The continued love for intense romances shows there is a strong emotional appetite for such stories.”
Rane himself called it a story rooted in messy, honest emotion, “Ek Deewane Ki Deewaniyat explores love in its most intense and vulnerable form where emotions are messy and deeply human. It’s a story that doesn’t shy away from passion or pain on Valentine’s Day making it even more special as it reflects the many shades of love people experience.”
Sonam Bajwa added her take, “Ek Deewane Ki Deewaniyat is not a conventional love story, it’s raw, intense and emotional. Valentine’s Day is usually associated with happy romance but this film explores love in its most vulnerable form.”
So if your Valentine’s plans include more than chocolates and clichés, tune in to Zee Cinema at 8pm on 14 February. Because sometimes the most unforgettable love stories aren’t the ones that end neatly, they’re the ones that leave you questioning just how far passion can push before everything changes.
