MAM
A step ahead
China may have overtaken other countries in the number of mobile phones and Star may be reaping the harvest of SMSs in the country, but in the West, media companies and cell operators are already a step ahead.
According to a Reuters report, at least six media companies in the US are toying with new ideas with which they can use wireless to boost their profits and extend their brand reach. Picture displays and replaying of video clips is now de rigeur, networks are now considering live newscasts and whole movies on wireless gadgets.
Going a step further, companies like Disney and Time Warner are thinking of providing full mobile services with help from existing network operators, apart from just providing media content to wireless phones. While the mobile phone market is not growing as fast in the US as in the East and Far East, media companies, experts say, would need to be creative to convince consumers to use their content on phones. Wireless, they say, could also emerge as a potential battleground between cable and phone companies.
Time Warner and cable rival Cox Communications are already looking at wireless services as a potential addition to their TV, wired telephone and high-speed Internet offerings in an effort to compete with bundled packages offered by phone companies. The deadlines are short. Both companies say they are geared for such launches in the coming fiscal. Walt Disney and Fox Entertainment Group are already pushing entertainment and news to phones through pacts with mobile companies. But the Walt Disney Company may even decide to sell its own branded wireless phone service in the United States, using an existing operator’s network. The Disney or ESPN brand name could work very well with specific target groups.
Fox currently allows phone users to participate in the American Idol talent hunt via SMS and plans to provide more features. Disney claims that its wireless business is already profitable in markets where it is well established, particularly in Japan where it first started in 2000.
Also read:
Wireless – the new Smart Money Spinner
MAM
Preganews launches postpartum awareness film for Women’s Day
Campaign encourages open conversations on emotional challenges faced by new mothers.
MUMBAI: Preganews just gave postpartum the spotlight it deserves because when motherhood’s toughest chapter stays silent, even the pregnancy test wants to start the conversation. Preganews, India’s leading pregnancy detection brand from Mankind Pharma, has unveiled a sensitive new digital film ahead of International Women’s Day to spark open dialogue around postpartum experiences, one of the most emotionally and physically demanding phases in a woman’s life that often goes unspoken.
The film highlights how postpartum struggles are frequently normalised in everyday conversations, with new mothers expected to quietly accept exhaustion, emotional volatility and discomfort as “part of the journey.” Through authentic, relatable storytelling, it aims to create a more supportive environment where women feel safe sharing their realities without fear of judgment.
In India, nearly one in five mothers experiences postpartum depression, yet stigma and misunderstanding often keep them from seeking help. The campaign reflects PregaNews’ expanding commitment to supporting women beyond pregnancy detection, recognising motherhood as a full journey that includes emotional wellbeing alongside physical health.
Mankind Pharma vice president and head of sales and marketing for consumer division Joy Chatterjee said, “At Preganews, we believe that supporting women goes beyond pregnancy detection. Motherhood is a deeply personal journey, and every woman deserves understanding and empathy during this transformative phase. Through this campaign, we hope to encourage meaningful conversations around postpartum experiences and help create an environment where women feel heard, supported and reassured.”
The film was conceptualised and produced by Shweta Bhuchar (co-founder & producer) and Gaurav Bhardwaj (co-founder & director) at SG Dream Media, with a deliberate focus on portraying the quiet, often unarticulated realities many new mothers face.
This Women’s Day, Preganews isn’t just marking a date on the calendar, it’s gently reminding us that the real test after two pink lines is the courage to say “I’m not okay,” and the compassion to listen when someone finally does.
