MAM
Bajaj Allianz Ace unique savings plan, enabling customisation of cash flow as per life goals
Mumbai: Participating life insurance plans, commonly known as par policies allow policyholders to share the company’s profits based on the company’s financial performance. These plans have been a valuable investment option, popular amongst customers because of the key attributes: safety, liquidity, and returns. They pay both guaranteed benefits and non-guaranteed bonuses based on the company’s profits. However, conventional par products are rigid, providing predetermined returns and limited opportunities for customers to customize their plans. Bajaj Allianz Life has changed the game by bringing in the power of choice with their new product, Bajaj Allianz Life Ace.
Bajaj Allianz Life Ace is a is a first-of-its-kind dynamic, non-linked, participating, individual life insurance savings plan. Its key feature is that it offers customers the flexibility to choose the desired income, income start year, income period, adjust maturity benefits as per their goals and much more!
Bajaj Allianz Life has established the credibility of its par products by consistently delivering substantial returns and bonuses declared by the Company. Through Bajaj Allianz Life Ace, the company has further strengthened this commitment.
Key Features of Bajaj Allianz Life Ace:
● Dynamic adjustment of income and maturity benefit
● Flexibility of choosing the term and amount of both premium payment and income
● In addition to the life cover, offers life-long income up to the age of 100 years
● Option to receive income as early as the first month of the policy
● Choice to defer income for a certain period, ranging from 1 to 5 years
● Option of Goal Protection Benefit ensuring financial security to the nominee in the unfortunate event of the policyholder’s demise through death benefit, waiver on premium, along with continued income and maturity benefits
● Additional two per cent income benefit for women policyholders
Brands
Thermocool rolls out Navratri campaign on trains and stations
Nine day digital push blends devotion and storytelling for travellers
NEW DELHI: Thermocool Home Appliances has launched a high-visibility digital campaign during Navratri, turning railway stations and trains into storytelling spaces that blend culture with brand engagement.
The nine-day campaign spans key high-footfall locations including Katra, Anand Vihar, Gorakhpur, Prayagraj and Moradabad, along with the Vande Bharat Express on the Delhi-Katra route. Travellers encounter the campaign across station screens, concourses and onboard infotainment systems, making it hard to miss.
What sets the initiative apart is its narrative approach. Each day of Navratri is dedicated to one of the nine forms of Goddess Durga, with digital content explaining the significance and stories behind each day. The result is a campaign that does more than advertise, it informs and engages passengers in the middle of their journeys.
For director of sales and marketing Tanuj Gupta, the idea was to go beyond visibility. He noted that while Navratri is widely celebrated, awareness of its deeper meaning is often limited, and the campaign aims to bridge that gap in a simple and accessible way.
By tapping into high-traffic transit spaces, Thermocool is placing its message where audiences naturally gather, from busy platforms to train compartments. The repeated exposure across these touchpoints is designed to build familiarity while creating a more meaningful connection with consumers.
In a season marked by devotion and festivity, the campaign finds a clever middle ground. It turns everyday travel into a cultural moment, where storytelling travels alongside the passenger.
