MAM
Brand Equity Quiz 2003 finals on 22 March in Mumbai
MUMBAI: Computerji, hai kohi jawaab? ABBY awards fever is over but quiz mania (definitely not theKaun Banega Crorepati variety) will soon replace it! The national finals of The Economic Times Brand Equity Quiz 2003 will be held on 22 March 2003 at 6:00 pm at Mumbai’s SNDT University grounds.
The entire advertising and marketing fraternity looks forward to the one-of-its-kind quiz show billed as the biggest corporate quiz in the whole of Asia held immediately after the ABBIES. Tomorrow, executives at different hierarchical levels will get a chance to rub shoulders with the ‘achievers’ and the future ‘whizkids’ who will storm the corporate world.
The contestants for tomorrow’s mega-show represent various sectors – from software to banking to ad agencies to computer hardware. Eight teams will be battling for mega stakes after having trounced the best minds in the regional finals held in eight cities: Fascel (Ahmedabad), Remittag Software (Mumbai), Infosys (Pune), Ivy Computech (Hyderabad), Compaq (Bangalore), Bank of America (Chennai), Leo Burnett (Delhi) and HSBC (Kolkata).
The insurance sector will make its presence felt as the show is presented by ING Vysya Life Insurance. Mahindra Scorpio is the grand prize sponsor and others include Provogue, Raha Poly Products, Digjam, Woodland, Panasonic. The associate sponsors include Raj Travels and Tours, Sansui and Burberry fragrances courtesy Baccarose are co-sponsors.
If you are unable to make it, merely switch CNBC. The official television partner is CNBC India, which will broadcast a deferred live telecast at 9.30 pm on 22 March.
Brands
Samsung India elevates Aditya Babbar to lead mobile business
Exec takes charge of MX sales and marketing after Raju Pullan’s exit
NEW DELHI: Samsung India has elevated Aditya Babbar to lead its mobile phone business, following the exit of Raju Antony Pullan.
Babbar, who previously served as vice president within the mobile division, has been appointed head of sales and marketing for the MX (mobile experience) business, effective May 1. In his new role, he will oversee the company’s sales and marketing operations for smartphones and related categories in India, reporting to the executive vice president of the MX business.
A long-time Samsung executive, Babbar brings over a decade of experience within the organisation, having held multiple leadership roles across product, marketing and category management. Most recently, he led product marketing and e-commerce for the mobile division, following earlier stints as head of product and marketing and senior director roles.
His career within Samsung Electronics and its India operations has also included responsibilities for flagship devices, tablets and wearables, giving him a broad view of the company’s premium and mass-market portfolio.
Babbar succeeds Pullan, who stepped down from the role, marking a leadership transition at a time when India remains a key battleground for global smartphone makers.
The appointment signals continuity within Samsung’s leadership bench, with an internal candidate stepping up to steer one of its most critical business units in a highly competitive market.
