MAM
Brand Equity Quiz 2003 finals on 22 March in Mumbai
MUMBAI: Computerji, hai kohi jawaab? ABBY awards fever is over but quiz mania (definitely not theKaun Banega Crorepati variety) will soon replace it! The national finals of The Economic Times Brand Equity Quiz 2003 will be held on 22 March 2003 at 6:00 pm at Mumbai’s SNDT University grounds.
The entire advertising and marketing fraternity looks forward to the one-of-its-kind quiz show billed as the biggest corporate quiz in the whole of Asia held immediately after the ABBIES. Tomorrow, executives at different hierarchical levels will get a chance to rub shoulders with the ‘achievers’ and the future ‘whizkids’ who will storm the corporate world.
The contestants for tomorrow’s mega-show represent various sectors – from software to banking to ad agencies to computer hardware. Eight teams will be battling for mega stakes after having trounced the best minds in the regional finals held in eight cities: Fascel (Ahmedabad), Remittag Software (Mumbai), Infosys (Pune), Ivy Computech (Hyderabad), Compaq (Bangalore), Bank of America (Chennai), Leo Burnett (Delhi) and HSBC (Kolkata).
The insurance sector will make its presence felt as the show is presented by ING Vysya Life Insurance. Mahindra Scorpio is the grand prize sponsor and others include Provogue, Raha Poly Products, Digjam, Woodland, Panasonic. The associate sponsors include Raj Travels and Tours, Sansui and Burberry fragrances courtesy Baccarose are co-sponsors.
If you are unable to make it, merely switch CNBC. The official television partner is CNBC India, which will broadcast a deferred live telecast at 9.30 pm on 22 March.
Brands
Malaika Arora launches Maejoy accessories brand with Myntra partnership
New label debuts with 250 plus handbags and lab grown diamond jewellery.
MUMBAI: When style meets sparkle, a new brand is ready to take centre stage. Actor and entrepreneur Malaika Arora has launched a lifestyle accessories label called Maejoy, developed in collaboration with Exceed Entertainment and Myntra Jabong India Private Limited (MJIPL), the B2B wholesale arm of Myntra. The brand enters the market with a debut collection of more than 250 styles spanning handbags and lab grown diamond jewellery, two categories that continue to define everyday personal style for modern consumers.
The handbag lineup includes crossbody bags, structured shoulder bags, bucket bags, totes, backpacks, clutches and workwear inspired designs. The pieces are crafted using materials such as synthetic leather, raffia, braids, satin, rhinestones and metallic finishes.
Alongside the bags, Maejoy has introduced a jewellery range featuring lab grown diamond rings, earrings, pendants, bracelets and tennis bracelets. The pieces are set in 925 sterling silver bases with gold, silver and rose gold tones, and include diamonds certified by IGI and GCI.
Positioned as a premium yet accessible accessories label, Maejoy is built around the philosophy “The Joy of Being Me”, aiming to blend aspirational fashion with everyday usability. The brand’s positioning centres on three pillars: authenticity, empowerment and accessibility.
Arora described the venture as a natural extension of her long association with fashion and personal style.
“Maejoy is a labour of love. Throughout my career, whether on screen, in business or through personal style, I have always believed fashion should feel empowering yet effortless. The Joy of Being Me celebrates individuality while making global fashion trends more accessible,” she said.
MJIPL, CXO and head of house of brands Suman Saha said the brand brings together Arora’s style perspective with a strong opportunity in the accessible premium accessories segment.
“Maejoy combines Malaika Arora’s distinctive style sensibility with fashion forward designs that we believe will resonate strongly with consumers looking for elevated yet wearable accessories,” he said.
Exceed Entertainment CEO Afsar Zaidi added that building celebrity led brands requires balancing authenticity with market viability.
“Malaika commands respect both as a fashion icon and a businesswoman. Bringing her creative vision together with Myntra’s brand building expertise creates a strong foundation for Maejoy,” he said.
The collection is available exclusively on Myntra through its website and mobile app, making the brand accessible to millions of shoppers across India as it steps into the competitive lifestyle accessories space.
