iWorld
Bitcentral’s ViewNexa powers audience growth for VIZIO
Mumbai: Bitcentral, the provider of award-winning efficient media workflows for broadcast and digital video, today announces that SalemNOW, a leading streaming service covering family, faith, news, and culture is now available on leading Smart TV manufacturer, VIZIO (NYSE: VZIO) Smart TVs. The opportunity was provided due to Bitcentral being named a VIZIO Preferred Developer, enabling its customers to utilize ViewNexa to reach wider audiences and unlock new monetization opportunities.
Bitcentral’s ViewNexa allows partners to quickly and efficiently launch applications on VIZIO. VIZIO is recognised as a leading platform, delivering immersive entertainment to connected TV households across the US.
The VIZIO platform provides millions of users with home screen access to must-have streaming apps, with a select group of companies chosen for its Preferred Developer Program. The Program was created to optimize and accelerate the onboarding process for new content partners by providing a list of preferred developers specializing in building solutions for the VIZIO platform.
ViewNexa provides a unified workflow that simplifies video management, the consumer application experience, and distribution for content owners. By providing a full end-to-end solution, from content ingestion to the app experience, ViewNexa lowers the barriers to entry for customers, empowering content owners to deliver and monetize broadcast-grade experiences in new ways. ViewNexa offers flexible monetization, providing users a new standard in OTT video app experiences, powering unique visual storytelling and relationship building.
SalemNOW general manager Robert Ellis said: “Being a Bitcentral customer has brought about many exciting possibilities for SalemNOW to extend the reach of our content to new audiences. For Bitcentral to leverage its preferred developer status to get our platform on VIZIO will open avenues we would not have had access to beforehand.”
ViewNexa GM Greg Morrow said: “We are delighted to be part of VIZIO’s Preferred Developer Program, and its audience reach offers our customers like SalemNOW, a massive scale. Our continuing commitment to providing industry-leading streaming solutions means that our customers are always one step ahead of the curve.
iWorld
T20 World Cup ’26: India–England semi-final sets global streaming record of 619 million views on JioHotstar
India–England semi-final records 65.2 million peak streams
MUMBAI: The ICC Men’s T20 World Cup 2026 set a new milestone in global sports streaming, as the India–England semi-final drew record digital audiences on JioHotstar.
The match on 5 March registered 65.2 million peak concurrent viewers, the highest ever recorded for a live event on any streaming platform worldwide. The semi-final also generated 619 million views, making it the most streamed T20 international match in history.
The landmark audience numbers were driven largely by viewers in India, setting a record achieved within a single market, rather than through aggregated viewership across multiple countries.
The high-scoring encounter between India national cricket team and England cricket team produced 499 runs across both innings, fuelling widespread fan engagement across platforms.
According to the International Cricket Council, the digital record surpassed the previous global benchmark of 65 million concurrent viewers, set in November 2024 by another international streaming platform.
Across television and digital platforms combined, the semi-final reached more than 320 million viewers, while total watch time exceeded 23 billion minutes, making it the most watched T20 international match ever.
“This World Cup demonstrates the immense passion of cricket fans and the progress made in bringing the game closer to audiences worldwide,” said ICC chairman Jay Shah.
“This moment reflects the scale of cricket fandom in India and the technological capability required to serve hundreds of millions of viewers simultaneously.”
JioStar vice-chairman Uday Shankar, said the audience surge underscored the future of large-scale digital entertainment.
“One in every three Indians tuned in to watch the second semi-final. Delivering such an experience at scale requires the very best of technology,” he said.
The 619 million views during the match also eclipsed the 533 million views recorded during the final of the ICC Men’s T20 World Cup 2024.
With the final yet to be played, the 2026 tournament has already set multiple benchmarks in audience reach and digital engagement.
India will face the New Zealand national cricket team in the final on 8 March at the Narendra Modi Stadium in Ahmedabad. The match will be broadcast on the Star Sports Network and streamed on JioHotstar.
