Digital
Elevate your brand’s game through the power of generative AI!
Mumbai: In the fast-paced world of business, staying ahead of the curve is essential for success. One of the most transformative tools at your disposal today is generative Artificial Intelligence. Leveraging the power of AI can be the key to elevating your brand’s game to new heights. Gone are the days of one-size-fits-all marketing. Generative AI can craft personalised marketing content that resonates with individual customers. This includes tailored email campaigns, product recommendations, and social media advertisements. AI analyses customer behaviour and preferences to create content that speaks directly to your target audience, increasing the effectiveness of your marketing efforts.
In this article, we’ll explore how the industry experts have shared their thoughts on AI revolutionising brand’s operations and enhancing customer engagement, ultimately driving growth and success.
Edited excerpts
Buffalo Soldiers co-founder & head of delivery Arnab Kundu
In the digital age, a brand’s potential is boundless. Generative AI isn’t just another tool; it’s a transformative force, reshaping narratives and crafting experiences previously deemed impossible. It helps elevate your brand’s game not by mere increments, but by leaps and bounds. With the power of Generative AI, we’re not just telling stories; we’re birthing universes, creating moments that resonate deeper and longer. And the game has just begun.
BottleOpeners co-founder & CEO Sachin Kumar
In the ever-evolving landscape of marketing, the transformative potential of Artificial Intelligence (AI) and machine learning has been widely acknowledged. While their role in brand building through content creation is not a novel concept, recent strides in technology have brought automated text generation, particularly in language processing, to the forefront. Brands are looking to harness the power of generative AI to enhance consumer lives, emphasising the pivotal role of content in this transformative journey.
Recent advancements enable AI to craft news, blog posts, and marketing copy efficiently, fundamentally altering the content production landscape. Bain’s survey, spanning 600 companies across 11 industries, identifies generative AI’s key applications in customer engagement and service (47%) and content generation and localization (39%).
This dynamic field has become mainstream, offering unparalleled quality, reliability, ease, and speed. Tech leaders are fuelling increased budgets into AI language technology, with a notable 10% surge since 2020. For brands, the rise of generative AI signifies a golden opportunity to revolutionise brand building through differentiated content created with ease and at high speed.
The Hype Capital founder Sachin Shah
AI has been the talk of the town in 2023, and we’ve had a very diverse set of reactions from people. I believe Generative AI can help us take our game to the next level. From crafting compelling ad copy to generating stunning visuals, Generative AI is like unleashing a creative genie from the data-driven bottle. However, using text-generating tools can be tricky because you don’t always get perfect things in one go – you always have to iterate on the results and explain what you liked and what doesn’t work for you. For visuals, it is not easily accessible to all with credit limits and packages. It also requires a decent understanding of styles to generate solid output. If you have the patience, time, and curiosity to learn, experiment and iterate it can be helpful. For now, Generative AI can be your ally in helping your brand go to the next level if you know how to use it
DiamondXE founder & CEO Ankit Singh Kimtee
AI has emerged as a game-changer in the landscape of modern business, revolutionizing how we interact with technology. At DiamondXE, we’ve harnessed this potential to reshape the diamond trade. Imagine an AI companion guiding you through a treasure trove of over 8,00,000 diamonds. With every click, our AI learns and fine-tunes its suggestions, curating choices that match customer preferences. It’s like having a personal diamond advisor, available 24/7. AI isn’t just transforming our platform, it is also elevating customer experience through interactive chat support. Embrace this AI-powered future with DiamondXE, where buying the perfect diamond is an exhilarating, personalised journey. Let AI redefine how you perceive and purchase diamonds, setting the stage for a new era in the diamond business.
ShipEase CEO & co-founder, entrepreneur Pawan Kumar
In today’s fast-paced digital landscape, staying ahead of the competition is essential. That’s where generative AI comes in – a cutting-edge technology that empowers your brand to break through boundaries and soar to new heights. With the ability to create, curate, and personalise content at scale, generative AI unleashes a world of possibilities.
Imagine effortlessly crafting compelling marketing campaigns, generating engaging social media content, and tailoring product recommendations to each customer. It’s not just about efficiency; it’s about making a lasting impact on your audience.
Generative AI is the secret sauce that can revolutionise your brand’s approach to content creation and customer engagement. It’s time to harness the potential of this game-changing technology and watch your brand shine in the digital arena. Don’t settle for mediocrity when you can achieve greatness with generative AI at your side. Elevate your brand’s game today!
AutoNxt Automation CEO & founder Kaustubh Dhonde
As the founder of a pioneering startup manufacturing Electric Self-Driving Tractors, I have witnessed firsthand the transformative potential of generative AI. It’s not just about innovation; it’s about revolutionising agriculture. With the power of generative AI, we’re not just elevating our brand’s game; we’re rewriting the rules of farming. Our self-driving tractors, infused with AI intelligence, redefine efficiency and sustainability. They empower farmers to do more with less, fostering a greener and more productive world. The synergy between cutting-edge technology and farming tradition is our mantra, and generative AI is the cornerstone of this synergy. Together, we’re cultivating a future where agriculture isn’t just a way of life; it’s a way of progress. Harness the power of generative AI, and let’s redefine the future of farming, one autonomous plough at a time.
TheSmallBigIdea associate director – key accounts Kruthika Ravindran
In this ever-evolving world of brand-consumer relationships, understanding each individual on a personal level remains an insurmountable challenge. The true brilliance of Generative AI lies in its unparalleled ability to dynamically tailor the brand’s voice to every unique consumer, adapting seamlessly to their evolving needs, all at an incredible speed and scale. It’s not just what a brand wants – it’s what it needs. Generative AI, unquestionably, is the game changer brands have been waiting for, and the time to embrace this transformative technology is now.
Efficacy Worldwide founder Vishnu Sharma
Generative AI models like GPT-3 are trained on vast amounts of text data and can generate human-like text based on the input provided. This technology can be used for a wide range of creative and practical applications for a brand to elevate its marketing and positioning among the Target Audience.
Generative AI can have a major impact on the following aspects of Brand Positioning:
1) Effective content/communication creation
2) Improve customer experience with Personalization.
3) Data Analysis and Insights
4) Advertising and Marketing activities
5) Campaign execution and optimization
Generative AI can help in building effective brand stories and messaging to create impact among the audience and can help a brand to build an efficient roadmap for various marketing and operational activities thereby leading to more effective campaigns and ROIs.
QYOU Media India senior VP – programming & strategy Ashutosh Barve
Generative AI is transforming the game for the content industry and this is only the beginning! To stay ahead of the curve, we at Q TV have recently launched content that has been scripted, voiced, and animated using AI tools. Idea brainstorming, research, visualisation, graphics, packaging, and unique custom animation as well as enhancing post-production are all possible within minutes using available AI tools.
AI, in my opinion, won’t replace a creative human mind, but will certainly enhance the quantity and quality of work done, and I think within a very short period of time those who are masters in harnessing the tools of AI, will stand head and shoulders ahead of those who can’t. The near future is about optimising and re-skilling, and not about fearing AI.
Animeta CEO Devdatta Potnis
With generative AI, more so than the other technological advancements; it is not just about automating tasks; but amplifying human potential in the truest sense. It’s about augmenting the creative process, enhancing ideation, and enabling the brand to achieve feats that were once unimaginable or unexecutable for the lack of scale, volume and/or complexity. In the fast-paced, ever-changing digital landscape, staying ahead requires more than just keeping up. It demands a bold stride into the future, and generative AI, when blended with the driving force of human intelligence, is the key to unleash that. It’s the force that propels a brand to go from great to groundbreaking, from inventive to iconic.
Spicetree Design Agency founder/director Shiraz Khan
Using generative AI for content, creative, and brand strategies increases efficiency, productivity, personalization, and data insights.
As we gather more ideas and inputs from generative AI, it is expected to find that they can become repetitive. Over time, this can result in losing authenticity and innovative thinking. While AI can help generate content, relying too heavily on it can lead to losing the personal touch and human connection crucial for connecting with the target audience. AI-generated content may lack the emotional resonance and creativity that human-generated content can provide. Additionally, there is a risk of generating low-quality or inaccurate content without proper oversight and validation. Therefore, it’s essential to strike a balance and not over-rely on AI tools.
A thoughtful and strategic approach to implementing AI can maximize its benefits while minimizing drawbacks, ultimately improving a brand’s digital game. Therefore, generative AI should be used judiciously and selectively for maximum impact.
In conclusion, the power of generative AI is a game-changer for brands looking to excel in today’s competitive business landscape. By implementing AI strategically in your operations, you can enhance customer engagement, streamline processes, and make data-driven decisions.
Digital
RBI proposes Rs 25,000 compensation cap for small digital fraud losses
RBI, customer bank and beneficiary bank will share payouts
NATIONAL: The Reserve Bank of India has proposed a new compensation framework for small-value fraudulent electronic banking transactions, requiring the central bank, the customer’s bank and the beneficiary’s bank to share payouts to affected customers.
Under draft rules released on Friday, compensation will be capped at the lower of 85 per cent of the net loss amount or Rs 25,000 in cases where the gross loss from a fraudulent electronic transaction is up to Rs 50,000.
The proposal comes as regulators step up efforts to strengthen customer protection amid a rise in digital banking frauds.
RBI governor Sanjay Malhotra had indicated during last month’s monetary policy announcement that the central bank planned to introduce a compensation framework for small-value digital frauds, allowing affected customers to claim relief once during their lifetime.
According to the draft guidelines, when the loss is below Rs 29,412, compensation of 85 per cent of the loss will be paid. Of this amount, 65 per cent will be borne by the RBI, while the customer’s bank and the beneficiary bank will contribute 10 per cent each.
For losses of Rs 29,412 or more but up to Rs 50,000, the compensation will be capped at Rs 25,000. In such cases, the RBI will contribute Rs 19,118, while the customer’s bank and the beneficiary bank will each contribute Rs 2,941.
If funds are later recovered after compensation has been paid, the customer’s bank must recalculate the payout based on the revised net loss and adjust the recovered amount accordingly.
Customers will be eligible for compensation only if they report the fraudulent transaction within five calendar days of its occurrence.
Complaints must be lodged both with the bank and through the National Cyber Crime reporting portal or the National Cyber Crime helpline. Banks must also confirm that the loss is bona fide under their internal processes.
Once a complaint is received, banks must compensate the customer within five calendar days, the draft rules state.
In joint accounts, only one account holder may submit a compensation claim.
The central bank has also proposed tightening transaction alerts by mandating instant SMS notifications for all electronic banking transactions above Rs 500. For transactions of up to Rs 500, banks may decide whether to send alerts based on internal policies.
Banks will not be allowed to charge customers for SMS messages sent to meet regulatory requirements or those used for promotional, marketing or customer awareness purposes.
The draft framework also calls for stronger oversight by requiring banks to periodically report complaints related to fraudulent electronic transactions to their boards or board-level committees. These reports must detail the number and value of cases across categories including card-present transactions, card-not-present transactions, internet banking, mobile banking and ATM transactions.
The RBI has invited public comments on the draft guidelines until 6 April, 2026. The rules are expected to take effect on 1 July, 2026 once finalised.
Banking officials say the proposed sharing of compensation between the RBI, the customer’s bank and the beneficiary bank is intended to increase vigilance across the digital payments ecosystem.
