MAM
BBH India appoints Anupam Chauhan as senior vice president – account management
Mumbai: BBH India, part of Publicis Groupe India, is pleased to announce the appointment of Anupam Chauhan as the senior vice president – account management.
Based out of the agency’s Gurgaon office, Chauhan’s mandate will be to lead and drive the account management function. Anupam will report directly to BBH India chief operating officer and managing director Himanshu Saxena.
Speaking about Anupam’s appointment, BBH India COO & MD Himanshu Saxena said, “We are thrilled to welcome Anupam to our leadership team. Anupam’s stellar track record of delivering high-impact campaigns for globally renowned brands aligns perfectly with BBH’s Zag philosophy and mission. His wealth of experience and passion for creating exceptional client work will undoubtedly strengthen our team and further enhance our creative prowess. Anupam’s arrival signifies our commitment to delivering top-tier creative solutions for our clients and reinforces our position as a leading force in Delhi-NCR market.”
As the senior vice president – account management, Chauhan will play a pivotal role in shaping the agency’s future growth and continuing to build on BBH India’s legacy of delivering ground-breaking advertising campaigns.
Talking about his new role at BBH India, Chauhan said, “I’m really thrilled to join the enthusiastic and forward-thinking team at BBH India and the Publicis Groupe India network. They are prepared for the future, driven by passion and purpose, and focused on success for their business and clients. BBH India stands out in its ability to offer clients complete marketing and branding strategies in today’s multi-screen era. The agency is witnessing great growth and momentum, and I’m excited to be a part of their adventure.”
“I look forward to leveraging my expertise in driving business growth for both organically and new, delivering exceptional results for clients with the network’s power of one approach. With Himanshu and Parikshit leading the way, we will together keep pushing the limits of what can be done in advertising and craft campaigns that truly change the game for our clients and their audiences,” he further added.
Chauhan brings with him a wealth of experience, with 18+ years of proven success in leading advertising agency teams across India, Southeast Asia, the UK, and Canada. His distinguished career is marked by his exceptional ability to orchestrate high-impact integrated campaigns for globally renowned brands, including Nestle, Reckitt, Suntory, Pernod Ricard, Hewitt Packard, SC Johnson, Zomato, Aviva, and American Express. Anupam is deeply committed to achieving success and is known for his role in leading teams to create unforgettable campaigns that leave a lasting impact.
Digital
Content India 2026 opens with a copro pitch, a spice evangelist and a £10,000 prize for Indian storytelling
Dish TV and C21Media’s three-day summit puts seven ambitious projects before an international jury, and two walk away with serious development money
MUMBAI: India’s content industry gathered in Mumbai this March for Content India 2026, a three-day summit organised by Dish TV in partnership with C21Media, and it wasted no time making a statement. The event opened with a Copro Pitch that put seven scripted and unscripted television concepts before an international panel of judges, and by the end of it, two projects had walked away with £10,000 each in marketing prize money from C21Media to support development and international promotion.
The jury, comprising Frank Spotnitz, Fiona Campbell, Rashmi Bajpai, Bal Samra and Rachel Glaister, evaluated a shortlist that ranged from a dark Mumbai comedy-drama about mental health (Dirty Minds, created by Sundar Aaron) to a Delhi coming-of-age mystery (Djinn Patrol, by Neha Sharma and Kilian Irwin), a techno-thriller about a teenage gaming prodigy (Kanpur X Satori, by Suchita Bhatia), an investigative crime drama blending mythology and modern thriller (The Age of Kali, by Shivani Bhatija), a documentary on India’s spice heritage (The Masala Quest, hosted by Sarina Kamini), a documentary on competitive gaming (Respawn: India’s Esports Revolution, by George Mangala Thomas and Sangram Mawari), and a reality-horror competition merging gaming and immersive fear (Scary Goose, by Samar Iqbal).
The session was hosted by Mayank Shekhar.
The two winners were Djinn Patrol, backed by Miura Kite, formerly of Participant Media and known for Chinatown and Keep Sweet: Pray & Obey, with Jaya Entertainment, producers of Real Kashmir Football Club, also attached; and The Masala Quest, created and hosted by Sarina Kamini, an Indian-Australian cook, author and self-described “spice evangelist.”
The summit also unveiled the Content India Trends Report, whose findings made for bracing reading. Daoud Jackson, senior analyst at OMDIA, set the tone: “By 2030, online video in India will nearly double the revenue of traditional TV, becoming the main driver of growth.” He noted that in 2025, India produced a quarter of all YouTube videos globally, overtaking the United States, while Indians collectively spend 117 years daily on YouTube and 72 years on Instagram. Traditional subscription TV is declining as free TV and connected TV gain ground, forcing broadcasters to innovate. “AI-generated content is just 2 per cent of engagement,” Jackson added, “highlighting the dominance of high-quality human content. The key for Indian media companies is scaling while monetising effectively from day one.”
Hannah Walsh, principal analyst at Ampere Analysis, added hard numbers to the picture. India produced over 24,000 titles in January 2026 alone, with 19,000 available internationally. The country now accounts for 12 per cent of Asia-Pacific content spend, up from 8 per cent in 2021, outpacing both Japan and China. Key exporters include JioStar, Zee Entertainment, Sony India, Amazon and Netflix, delivering over 7,500 Indian-produced titles abroad each year. The top importing markets are Saudi Arabia, the UAE, Egypt, the United States and the Philippines. Scripted content dominates globally at 88 per cent, with crime dramas and children’s and family titles performing particularly strongly.
Manoj Dobhal, chief executive and executive director of Dish TV India, framed the summit’s ambition squarely. “Stories don’t need translation. They need a platform, discovery, and reach, local or global,” he said. “India produces more movies than any country, our streaming platforms compete globally, and our tech and creators win international awards. Yet fragmentation slows growth. Producers, platforms, and tech move in different lanes. We need shared spaces, collaboration, and an ecosystem where ideas, technology, and people meet. That is why we built Content India.”
The data, the pitches and the prize money all pointed to the same conclusion: India is not waiting for the world to discover its stories. It is building the infrastructure to sell them.
