MAM
Coca-Cola launches ‘My Water’ programme to mark with ‘World Environment Day’
MUMBAI: On account of the ‘World Environment Day’ today ( 3 June), Coca Cola India in an endeavour to do its bit, has introduced their new programme titled ‘My Water’ in Bangalore.
‘My Water’, is essentially an awareness programme on water
conservation, targeting students from fifteen schools in Bangalore. The programme was initiated in April. The programme includes implementation of rooftop rainwater harvesting systems in five schools across Bangalore.
It was introduced keeping the following objectives in mind:
a.. Creating a sense of responsibility among students towards water conservation
b. Providing an informed basis for their proactive efforts
c. Inspiring them to take action towards implementing water conservation devices in their school premises
d. Implementing rooftop rainwater harvesting systems groundwater recharge systems in these five schools in Bangalore.
Implementation activity of the project has been taken up by the Kendriya Vidyalayas at NAL, IISC, Hebbal, ASC Centre and CRPF Yelanhanka. Each of these schools have identified a team comprising ten students and one teacher, who would be instrumental in creating awareness among students in their respective schools on need for water conservation. These students would also understand the methodology for rooftop rainwater harvesting, groundwater recharge and in turn would disseminate this information to a much larger audience.
This Coca Cola India, is also a collaborative effort of TERI and M/S Farmland Rain Harvesting Systems. Personnels from TERI have already analysed and discussed the requisite project implementation methodology with the ‘My Water’ groups in each of these schools. The awareness campaign would commence in July 2005, once the schools reopen for the academic year 2005-2006.
AD Agencies
WPP and Ogilvy top the global charts as India joins the creative elite: Warc rankings
A record five-year streak for Ogilvy while India secures a top five global spot
MUMBAI: The global advertising world has a familiar king, but a new powerhouse is gatecrashing the palace. In the latest Warc Creative 100 rankings, the industry’s definitive audit of excellence, WPP has once again been crowned the top holding company. Not to be outdone, its crown jewel, Ogilvy, has secured the top network spot for a staggering fifth consecutive year.
It is a “five-peat” that proves Ogilvy’s creative engine is not just running but purring. While many networks rely on one or two superstar offices to carry the load, Ogilvy’s dominance is a team effort across the globe. Hot on their heels is sister agency VML, which took the silver medal for networks, ensuring a WPP clean sweep at the very top of the podium.
The biggest noise, however, is coming from the East. India has officially vaulted into the top five most creative nations on Earth. Once viewed primarily as a back-office for production, the country is now a front-row leader in imagination. Driven by the brilliance of agencies like Ogilvy Mumbai and Leo Burnett India, the nation is proving that its work does more than just look good on a trophy shelf. In a market where every rupee must work twice as hard, Indian campaigns are blending high-concept artistry with ruthless commercial effectiveness.
The individual accolades saw Heineken toast to success as the top brand, finally knocking Apple off its perch. Unilever remains the world’s most awarded advertiser, proving that big business can still have a big heart through its work for Dove and Vaseline.
The title of the world’s most creative campaign went to Publicis Conseil Paris for their AXA “Three Words” initiative. By subtly adding “and domestic violence” to insurance policies to provide immediate relocation cover, the agency proved that the best advertising doesn’t just sell a service, it provides one.
The 2026 rankings also signal a shift in the industry’s DNA. The era of boring business-to-business marketing is dead, with B2B campaigns cracking the top ten for the first time. Meanwhile, artificial intelligence has moved past the gimmick stage. The winners this year used tech not for the sake of a trend, but to drive genuine human emotion.
Whether it is Paris providing a safety net for the vulnerable or India redefining the global creative order, the message from this year’s Warc rankings is clear. The best work in the world is no longer just about catching the eye, it is about changing the world.
