MAM
Rediffusion DYR’s Surojit Sen wins ECO-India award
MUMBAI: ECO-India has announced the winners of its contest 2005, which invited individuals and advertising agencies from across India to send in their communication solutions on tackling vehicular pollution.
The contest participants, who totalled 64, were asked to create commercials of 25 seconds or less on persuading people to stop vehicular pollution.
Sen’s winning entry will now be aired on television channels across India and will also earn a free entry to the Cannes Film Festival and other related international film festivals.
An elated Sen in a statement said, “I’m delighted on this wonderful achievement not only as a Rediffusion team member, but as an Indian citizen as well. The constant irritation of traffic pollution due to an unimaginable influx of automobiles is so evident across India.”
he added: “Through ECO India, I got this opportunity to try and wake up some souls and tell them about this gruesome pollution, which should not be taken casually at all. So, I initiated my bit, but am eagerly looking forward to see how many more people contribute to this cause.”
Accoding to Rediffusion DYR COO-North Santosh Sood, “The award is testimony to the spirit of entrepreneurship we encourage at Rediffusion. Surojit’s initiative in creating the film and entering it for the awards is a living example of Carpe Diem.”
ECO-India is one of the leading organisations working toward creating awareness of environmental and ecological responsibilities.
Brands
SPNI promotes Tavishi Budhiraja to vice president for HR and DEI
Longtime HR leader steps up to drive revenue teams and inclusion agenda
GURUGRAM: Sony Pictures Networks India has elevated Tavishi Budhiraja to vice president, HR business partner for revenue functions and diversity and inclusion, strengthening its people leadership across key business verticals.
In her expanded role, Budhiraja will oversee HR strategy for revenue-facing teams including ad sales across linear and digital, distribution and international business, while continuing to lead the company’s diversity and inclusion initiatives.
Budhiraja has been with the network for over 15 years, rising through the ranks from HR business partner for ad sales to assistant vice president, where she also took on the diversity and inclusion mandate. Her elevation reflects both continuity and a sharper focus on aligning people strategy with business growth.
Prior to joining SPNI, she worked with Reliance Communications as deputy manager, gaining early experience in human resources.
Announcing the move, Budhiraja said she looks forward to deepening impact and strengthening people strategies across teams, while continuing to grow within the organisation.
The promotion comes as media companies increasingly invest in talent and workplace culture to support evolving revenue models and digital expansion, making HR leadership a critical lever for long-term growth.
