Ad Campaigns
Ashwin Sheth Group’s campaign #HamariDeviHamareGhar spreads a message of love
Mumbai: As the festive season is around the corner and Navratri just concluded, the echoes of its celebration continue to resonate through an exceptional and inspiring campaign #WelcomingDevi executed by Ashwin Sheth Group, conceptualised by Gozoop Group, and cinematically crafted by Realatte Ventures. The campaign captures the essence of the joyous festival and the fact that home is more than just four walls. This innovative initiative seamlessly blended the festive spirit with a powerful social message, proving that this festive season, the spirit of inclusivity and devotion to the divine feminine can thrive.
Ashwin Sheth Group chief sales and marketing officer Bhavik Bhandari shared his thoughts on the campaign, stating, “Our festive season campaign delivered a profound message that aligns seamlessly with our mission of fostering a sense of belonging and inclusion. It celebrates love, warmth, and acceptance – values that are at the core of Ashwin Sheth Group’s ethos. The campaign’s resonance with socially-conscious homebuyers depicts the growing importance of investing in homes that reflect the values we hold dear.”
“We were thrilled to partner with Ashwin Sheth Group in producing this heart-warming film in a record time. When the challenge was presented to us, we were excited to transform an idea into a visual treat. This venture marks a milestone, and we are eager to craft many more cinematic gems for the Ashwin Sheth Group in the upcoming months,” added Realatte Ventures co-founder Rohan Shah.
This emotional and uplifting campaign video captures the essence of the festival as it follows a family’s journey to welcome a little girl, filling their home and hearts with boundless joy. The video beautifully portrays a family coming together to welcome a new member into their family. The family’s love and happiness shine through as they share moments of laughter, and joy during the Navratri Puja. This touching video showcases the transformative power of love and family, reminding us all that the festive season is a time for not only celebrating the goddesses but also embracing the gift of a new family member.
Ad Campaigns
Indian Silk House Agencies launches ‘Shubho Smriti’ PoilaBoishakh campaign
Brand celebrates Bengali New Year with stories of 100 women and their saree memories.
MUMBAI: Indian Silk House Agencies has woven a beautiful new story for PoilaBoishakh, one stitched together with memories, emotions, and the timeless elegance of a saree. The leading saree retailer has unveiled ‘Shubho Smriti’, a digital-first campaign that brings together the voices of 100 women sharing their personal celebrations of the Bengali New Year. The campaign highlights how the saree remains an essential thread in these evolving traditions, from daughters gifting their mothers after years of quiet sacrifice to sarees passed down through generations carrying decades of love.
Indian Silk House Agencies CEO Darshan Dudhoria said, “What gives any tradition its relevance over time are the memories people attach to it. For over five decades, we have been closely connected to this cultural fabric. This campaign came from a simple intent to listen to these stories of our customers and bring them together.”
To mark the occasion, the brand has launched a dedicated PoilaBoishakh collection featuring handwoven textiles such as Matka silk and Jamdani, along with classic reds and whites, softer seasonal hues, and brighter options. The collection starts at ₹999 and is now available online and in stores across Eastern India.
By blending cultural nostalgia with contemporary storytelling, Indian Silk House Agencies has created more than just a campaign, it has turned personal memories into a shared celebration of tradition, emotion, and timeless style.
This PoilaBoishakh, the brand reminds us that the most beautiful things in life are often the ones we weave into our own stories, one elegant drape at a time.
