MAM
Amyn Ghadiali promoted to GZ Creative Digital’s country head – India
Mumbai: GOZOOP Group, a global independent integrated marketing group announced the elevation of Amyn Ghadiali as country head – India (GZ Creative Digital). As part of the new role, Amyn will spearhead the agency’s strategic initiatives across its creative digital vertical — GZ Creative Digital, where he will oversee revenue management, creative campaigns and drive integrated business operations. He will report to global CEO and co-founder Ahmed Aftab Naqvi and GOZOOP Group chairman and co-founder Rohan Bhansali.
Amyn Ghadiali kickstarted his journey with GOZOOP Group in 2012, as an account manager and went on to play an integral role in the acquisition of Red Digital in 2013. Advancing through pivotal roles, his last role with GOZOOP Group was president – business & Integration. Over his 10-year journey with GOZOOP Group, he sharpened his business acumen and led award-winning campaigns for major brands like Dell, Star Plus, Kolkata Knight Riders, Parle Nutricrunch, Bisleri, Star Bharat, Viacom18, and Mahindra Lifespaces.
Ghadiali has nurtured and consolidated a team of over 100 plus marketing enthusiasts and has been promoted to spearhead GZ Creative Digital. Under his decisive leadership, he along with his team secured significant wins for marquee clients such as Ashwin Sheth Group, Louis Philippe, Saint Gobain, Tim Hortons, Love Depot by TTK Healthcare Ltd, DBS Bank India, Tata Tele Business Services, ORRA, and many more.
Ghadiali commented, “Same game, different levels. That is how I would describe my new role considering my journey in GOZOOP. The role comes with newer responsibilities and I am grateful to the company for trusting me with it. I will continue building GOZOOP as I have in the past with the same passion but with renewed focus to #BreakTheBox for our partners.”
Naqvi said, “Amyn has consistently demonstrated outstanding leadership and collaborative skills. His strategic vision and relentless drive for excellence have been instrumental in our growth. We look forward to Amyn leading GZ Creative Digital to even greater success in the years ahead.”
MAM
DGTOOHL partners Magnite to scale programmatic DOOH in India
Tie-up aims to boost transparency and real-time access in outdoor ads
NEW DELHI: DGTOOHL, a product of Mobiyoung, has entered into a strategic partnership with Magnite to expand programmatic digital out-of-home advertising capabilities in India, as the sector looks to modernise and align more closely with digital media standards.
The collaboration is aimed at addressing long-standing inefficiencies in the outdoor advertising ecosystem, where manual processes and limited transparency have often made campaign execution difficult to track and measure. By introducing programmatic integration, the partnership seeks to bring real-time visibility, improved accountability and data-led decision-making to the medium.
Outdoor advertising in India has traditionally lagged behind digital channels in terms of measurement and optimisation. The move towards programmatic DOOH is expected to change that, enabling advertisers to monitor, audit and refine campaigns with greater precision.
Under the partnership, Magnite will provide the infrastructure to connect DOOH inventory with global demand-side platforms, allowing advertisers to plan and activate outdoor campaigns programmatically, much like they do across mobile, web and connected TV.
“Programmatic DOOH is bringing a much-needed shift in how outdoor advertising is planned and executed,” said DGTOOHL co-founder and CTO Mayank Sharma. “By introducing transparency and real-time capabilities, we are enabling advertisers to move beyond traditional limitations and adopt a more measurable, data-led approach.”
DGTOOHL will focus on aggregating and streamlining access to DOOH media inventory, while Magnite will handle real-time transactions and demand integration, creating a more seamless buying experience for brands and agencies.
The timing reflects a broader industry shift. As programmatic buying becomes standard across digital formats, DOOH is increasingly being seen as the next frontier, allowing brands to extend digital strategies into physical environments. This integration enables more cohesive, cross-channel campaigns, where outdoor advertising complements online and CTV efforts to boost reach and recall.
“As advertisers look for unified and measurable media solutions, programmatic DOOH offers a strong opportunity to extend digital strategies into the physical world,” said Magnite senior account manager Jerit Kunjumon.
Industries such as FMCG, real estate, automotive and retail, traditionally heavy users of outdoor media, are expected to be among the early adopters of programmatic DOOH in India.
The partnership also promises operational benefits, including near real-time campaign activation, reduced reliance on intermediaries and improved monitoring of campaign performance.
As digital and physical media ecosystems continue to converge, the collaboration between DGTOOHL and Magnite signals a step towards making outdoor advertising more accountable, scalable and aligned with the expectations of modern marketers.
