Ad Campaigns
Ashwin Sheth Group’s Rs 12 crore giveaway offers 4 flats, EVs & more
Mumbai: Ushering in the festive season with grandeur, Ashwin Sheth Group (ASG), a real estate, is launching its most exciting campaign yet— ‘Kismat ki Chaabi’, designed to celebrate the festive fervour of Durga Puja, Navratri and Diwali (it will run until Diwali). In this unique initiative, ASG will distribute 10,000 keys, from which 4 lucky keys will unlock four 2BHK flats and others will unlock extraordinary prizes, including MG Windsor EVs, Bose Home Theatre Systems, return tickets to Amsterdam, and iPhone 16 units. With assured rewards exceeding Rs 12 crores, ‘Kismat ki Chaabi’ is truly a game-changer in the Indian real estate market.
The four grand prizes, consisting of 2BHK homes, will be awarded to winners across the following premium ASG projects: Sheth Avalon in Thane, Montana in Mulund, Sheth Zuri in Thane, and Edmont Aurelia in Kandivali. But that’s not all—participants also stand a chance to win luxury MG Windsor EVs, top-of-the-line Bose Home Theatre Systems, dream vacations, and much more. With each key unlocking potential life-changing rewards, ‘Kismat ki Chaabi’ is not just a campaign but an opportunity for customers to secure both homes and fortunes.
Ashwin Sheth Group chief sales and marketing officer Bhavik Bhandari said: “The ‘Kismat ki Chaabi’ campaign reflects our commitment to delivering more than just homes; we want to create moments of joy and excitement for our customers. This initiative goes beyond traditional real estate offers by incorporating life-changing rewards, aligning with the festive spirit of celebration and prosperity. We believe that in every key lies the potential to unlock not only a new home but also a new chapter of happiness for our customers.”
Distribution Venues – A Celebration of Culture & Community: The ‘Kismat ki Chaabi’ keys will be handed out at five prestigious Durga Puja and Navratri celebrations across Mumbai & Thane, and 2 of the most prominent malls at these locations, fostering a strong bond with the city’s vibrant cultural spirit:
. Thakur Village Bengali Association (Kandivali) during Durga Puja 2024
. Powai Bengali Welfare Association at Times Powai Sarvajanik Durgotsav 2024
. Krishti Durgotsav at Whispering Palms Lokhandwala, Kandivali
. Bandhan Durga Puja in Mira Road
. During Navratri 2024 at Whispering Palms
. Growel’s Mall, Kandivali & Viviana Mall, Thane
Big Wins, Bigger Smiles: Lucky winners can look forward to:
. 4 Free 2BHK Apartments across prime ASG projects
. 4 MG Windsor EVs
. 12 Bose Home Theatre Systems
. Return tickets to Amsterdam for 22 lucky couples
. 60 iPhone 16 Units
Get ready to unlock your future with Ashwin Sheth Group’s ‘Kismat ki Chaabi’—because your dream home, and perhaps so much more, could be just one key away.
Ad Campaigns
Indian Silk House Agencies launches ‘Shubho Smriti’ PoilaBoishakh campaign
Brand celebrates Bengali New Year with stories of 100 women and their saree memories.
MUMBAI: Indian Silk House Agencies has woven a beautiful new story for PoilaBoishakh, one stitched together with memories, emotions, and the timeless elegance of a saree. The leading saree retailer has unveiled ‘Shubho Smriti’, a digital-first campaign that brings together the voices of 100 women sharing their personal celebrations of the Bengali New Year. The campaign highlights how the saree remains an essential thread in these evolving traditions, from daughters gifting their mothers after years of quiet sacrifice to sarees passed down through generations carrying decades of love.
Indian Silk House Agencies CEO Darshan Dudhoria said, “What gives any tradition its relevance over time are the memories people attach to it. For over five decades, we have been closely connected to this cultural fabric. This campaign came from a simple intent to listen to these stories of our customers and bring them together.”
To mark the occasion, the brand has launched a dedicated PoilaBoishakh collection featuring handwoven textiles such as Matka silk and Jamdani, along with classic reds and whites, softer seasonal hues, and brighter options. The collection starts at ₹999 and is now available online and in stores across Eastern India.
By blending cultural nostalgia with contemporary storytelling, Indian Silk House Agencies has created more than just a campaign, it has turned personal memories into a shared celebration of tradition, emotion, and timeless style.
This PoilaBoishakh, the brand reminds us that the most beautiful things in life are often the ones we weave into our own stories, one elegant drape at a time.
