MAM
Mudra to handle brand-building activity for Henkel’s Magikleen Oxy Power
MUMBAI: Mudra has been assigned the brand building activity on Magikleen Oxy Power, an instant stain removing powder from Henkel .The account will be handled out of Mudra South.
The agency already handles Henkel brands like Henko and Fa.
Says Mudra managing director & CEO Madhukar Kamath, “Henkel handing us the added responsibility of leading its new brand launch, is indicative of the faith and trust that the Henkel team has in us. The Mudra team is looking forward to partnering and sharing in the growth of the Henkel brands. Under Radha’s (S. Radhakrishnan) able guidance, we are one of the strongest creative forces in the South.”
According to Mudra South executive vice president S Radhakrishnan, “Henkel has been a long standing client out of the Chennai office; and we have had the privilege to do some very good work on brands like Henko and Fa. We are excited with this assignment as Magikleen Oxy Power presents an opportunity to showcase some powerful work.”
Mudra South also handles brands like Satyam, Prestige, RmKV Silks, Coffee Day Filter Coffee, Peter England, Epson, McDowell, Paragon, Henko, Fa, Hercules, Federal Bank, Deccan Herald, Cycle Agarbathis and Duroflex.
Henkel has been active in the field of detergents and household cleaning products for over 100 years. Henkel’s business interest includes chemical products, surface technologies, adhesives, cosmetics / toiletries, detergents/household cleansers and industrial & institutional hygiene.
The Henkel Group is headquartered in Düsseldorf.
Brands
Jubilant FoodWorks faces Rs 47.5 crore GST demand, plans appeal
Tax authorities flag alleged misclassification of restaurant services
MUMBAI: Jubilant FoodWorks Limited has landed in a tax tussle after receiving a GST demand of Rs 47.5 crore from the office of the additional commissioner of CGST and central excise in Thane, Maharashtra.
The order, issued under the provisions of the Central Goods and Services Tax Act, 2017, relates to an alleged incorrect classification of certain services under the category of restaurant services. According to the tax authorities, this classification resulted in a short payment of goods and services tax for the period between the financial years 2019-20 and 2021-22.
The demand includes Rs 47.5 crore in GST along with an equal amount as penalty, in addition to applicable interest. The order was received by the company on March 13, 2026.
In a regulatory filing to the BSE Limited and the National Stock Exchange of India Limited, the company said it disagrees with the order and believes its arguments were not adequately considered.
The company is preparing to challenge the decision and plans to file an appeal. It added that once the redressal process is complete, the demand is likely to be dropped.
Despite the sizeable figure attached to the notice, the company said it does not expect any material impact on its financials, operations or other activities.
The disclosure was signed by Suman Hegde, EVP and chief financial officer, who confirmed that the company received the order at 19:06 IST on March 13 and has already initiated steps to contest it.
The development places the quick service restaurant major in the middle of a tax debate that could hinge on how certain restaurant-linked services are classified under GST rules. For now, the company appears ready to take the matter from the tax office to the appeals desk.
