MAM
Zee TV ropes in Hutch as ‘Kam Ya Zyaada’ telecom partner
MUMBAI: Zee TV has selected Hutch as its telecom partner for the upcoming gameshow Kam Ya Zyaada. As already reported, the gameshow will be hosted by the versatile and acclaimed actor Manoj Bajpai.
Kam Ya Zyaada revolves around a format where Hutch subscribers can type KYZ and send SMS to 123 or through Hutch IVRS. The participants are then sent a set of questions that are intriguing and involving.
Every response to the question is in the form of Kam Ya Zyaada (less or more). Each response yields the participant loyalty points that can be redeemed for gratification and can also lead to participation on the grand studio show giving the participant an opportunity to win Rs 30 million, states an official release.
As already reported by indiantelevision.com, Optimystix Entertainment has marketed this Zodiak format, internationally called GIMME 5. The company is also the creators and producers of the Indianized Version.
Optimystix have established credentials as standard setters in Production and Creative Values.
Impressing upon the networks initiative in the interactive space Zee TV president Abhijit Saxena said, “In an age of convergence telecommunication with television is inevitable and engaging. Today Telcos are looking beyond just plain vanilla services. VAS is the buzz word and associating themselves with a game show like Kam Ya Zyaada which is a first of its kind will definitely give boost to its ARPUs (Average Revenue Per User).”
At the launch of the off-air interactive phase of Kam Ya Zyaada, Zee NEtwork creative head Kartik Chintamani said, “Television game shows in India & abroad have been successful because they directly connect with the viewers by nourishing their need for dreams, fantasies, and getting rich quick. I am certain that people will find Kam Ya Zyaada unique, interactive and compelling to participate in.”
Optimystix CEO Rajiv Vyas said of the venture: “We have followed an age-old belief which is that for a program to be successful, one needs a good idea, a good production and a sound platform to bring it to the audience. With Zodiak we have been able to source a great offering of the concepts that are proven in various markets. With our production and creative team headed by two of our directors namely Sanjiv Sharma and Vipul D. Shah, who have established credentials as standard setters in Production and creative values on Indian Television, we bring in the high quality production.”
MAM
Beacon Group appoints Dr Rajesh Patel as Group CEO
36-year healthcare veteran to lead Beacon Diagnostics, Vector Biotek, Biogeny.
MUMBAI: A new chief, a fresh diagnosis and a sharper prescription for growth. Beacon Group has appointed Dr Rajesh Patel as its Group Chief Executive Officer, effective April 1, 2026, signalling a decisive push to scale its presence in the diagnostics and IVD space. Patel steps into the role with 36 years of experience across the healthcare and diagnostics industry, bringing a career shaped by leadership roles spanning sales, marketing, business development and operational strategy. His mandate is both expansive and precise: to steer the group’s overall strategic direction while tightening coordination across its three core entities Beacon Diagnostics, Vector Biotek and Biogeny Diagnostics.
In practical terms, that means driving cross-company synergies, accelerating market expansion and strengthening organisational capability areas increasingly critical as diagnostic players compete for scale in a fragmented yet rapidly evolving healthcare ecosystem. The group is positioning itself to capture unmet demand across chain laboratories, key accounts and standalone labs, segments that remain underserved despite growing diagnostic needs.
The appointment comes at a time when the In Vitro Diagnostics (IVD) sector in India is entering a more competitive and innovation-led phase, with companies focusing not just on product pipelines but also on service delivery, integration and customer-centric models. Beacon’s leadership appears to be betting that Patel’s execution-focused approach can help translate ambition into operational momentum.
Welcoming the appointment, Chairman Dr D K Joshi described Patel’s induction as a strategic move aligned with the group’s long-term vision, emphasising the role of leadership depth in navigating the next phase of growth.
For Beacon Group, the message is clear, in a sector where precision matters, leadership is the new differentiator—and this appointment is intended to set the tone for what comes next.
