MAM
Tanishq launches ‘New Tales of Tradition’ campaign
MUMBAI: Jewellery brand Tanishq has launched ‘New Tales of Tradition’, its new campaign for the festival season. The campaign presents a kaleidoscopic snapshot of the charm, grandeur and allure of India through a range of traditional jewellery.
The designs draw inspiration from the captivating Indian past that has captured the imagination of generations. Tanishq states that it has created a line of exclusive jewellery that reflects the imagery and styles from across the Indian sub continent. The designs portray the sensibilities, aura and beauty of the traditional forms of Indian jewellery. This selection aims at capturing the sparkling magic of diamonds, the ethnic splendor of pure 22K gold, and multi-hued glamour of Kundan across its new offerings of Taj, Temple and Rajputana jewellery
The Tanishq New Tales of Tradition campaign highlights the progressiveness of the Indian woman who is very strongly connected to her roots and yet knows how to express her individuality. The television commercial picks on one of many such instances in the Indian woman’s life. Set in a 1920’s Bengali household, the commercial provides a vignette into the traditional life of the female protagonist and how she maneuvers her way into getting what she wants. The company states that it is to adorn this evolved woman that Tanishq Design Studio has come up with a dazzling array of jewellery, which takes inspiration from the past.
Tanishq COO Venkataraman said, “Through our new campaign we have tried to realise the potential of a vital segment of the jewellery industry that enjoys great acceptance and promises a tremendous future. Our marketing acumen has helped us understand the market dynamics and create an innovative range of jewellery that caters to the latent demand for distinct products.”
Tanishq which positions itself as India’s only national jeweller offers gold and gem-set jewellery (in 22 and 18 carat gold) in over 6000 traditional, western and fusion looks. The Tanishq retail chain currently includes 75 boutiques in 55 cities, making it India’s first and largest jewellery retail store chain.
Brands
Jubilant FoodWorks faces Rs 47.5 crore GST demand, plans appeal
Tax authorities flag alleged misclassification of restaurant services
MUMBAI: Jubilant FoodWorks Limited has landed in a tax tussle after receiving a GST demand of Rs 47.5 crore from the office of the additional commissioner of CGST and central excise in Thane, Maharashtra.
The order, issued under the provisions of the Central Goods and Services Tax Act, 2017, relates to an alleged incorrect classification of certain services under the category of restaurant services. According to the tax authorities, this classification resulted in a short payment of goods and services tax for the period between the financial years 2019-20 and 2021-22.
The demand includes Rs 47.5 crore in GST along with an equal amount as penalty, in addition to applicable interest. The order was received by the company on March 13, 2026.
In a regulatory filing to the BSE Limited and the National Stock Exchange of India Limited, the company said it disagrees with the order and believes its arguments were not adequately considered.
The company is preparing to challenge the decision and plans to file an appeal. It added that once the redressal process is complete, the demand is likely to be dropped.
Despite the sizeable figure attached to the notice, the company said it does not expect any material impact on its financials, operations or other activities.
The disclosure was signed by Suman Hegde, EVP and chief financial officer, who confirmed that the company received the order at 19:06 IST on March 13 and has already initiated steps to contest it.
The development places the quick service restaurant major in the middle of a tax debate that could hinge on how certain restaurant-linked services are classified under GST rules. For now, the company appears ready to take the matter from the tax office to the appeals desk.
