MAM
McDonald’s, Coca Cola ready ice tea & cold coffee
NEW DELHI: Fast food giant McDonald’s India today announced the rollout of its premium range of ready-to-drink Georgia Gold ice tea and cold coffee in a marketing initiative in association with Coca-Cola.
The new beverages have been rolled out across McDonald’s restaurants in Delhi and Mumbai in the first phase and will be available in other cities in India shortly.
Ice Tea and Cold Coffee have been exclusively created for McDonald’s by Coca-Cola India under the brand umbrella of ‘Georgia Gold’. This is part of the strategic partnership that Coca-Cola India has with McDonald’s India. This is also the first vending solution in ice tea and cold coffee that Coca-Cola has developed for
McDonald’s across the system worldwide, an official release states.
The equipment has been developed by Coca-Cola India R&D keeping in mind the McDonald’s service standards and transactional needs, and enables premium ice tea and cold coffee to be dispensed in 25 seconds on an average, out of a very compact machine.
Speaking on the occasion, Vikram Bakshi, joint venture partner & MD, McDonald’s North India, said, “McDonald’s is proud to consolidate its partnership with Coca-Cola India in developing customised products for its customer’s tastes and preferences.
According to Coca-Cola India president & CEO Sanjiv Gupta, “We have been able to develop world class beverages with the active support of McDonald’s over the last one year, to meet the developing needs of the consumer. This is in line with our business vision to lead the beverage revolution in the country. Our strategic partnership with McDonald’s has provided us with the best possible launching pad. The Georgia Gold Hot Beverages business has already proven this.”
Incidentally the Georgia Gold brand has been in the Japanese market for over two decades and enjoys the highest share in the Japanese ready-to-drink coffee market. In India, the Georgia Gold Roast and Ground (R&G) premium hot coffee was launched in India exclusively with McDonald’s in July 2002, and has been termed a success.
Brands
Thermocool rolls out Navratri campaign on trains and stations
Nine day digital push blends devotion and storytelling for travellers
NEW DELHI: Thermocool Home Appliances has launched a high-visibility digital campaign during Navratri, turning railway stations and trains into storytelling spaces that blend culture with brand engagement.
The nine-day campaign spans key high-footfall locations including Katra, Anand Vihar, Gorakhpur, Prayagraj and Moradabad, along with the Vande Bharat Express on the Delhi-Katra route. Travellers encounter the campaign across station screens, concourses and onboard infotainment systems, making it hard to miss.
What sets the initiative apart is its narrative approach. Each day of Navratri is dedicated to one of the nine forms of Goddess Durga, with digital content explaining the significance and stories behind each day. The result is a campaign that does more than advertise, it informs and engages passengers in the middle of their journeys.
For director of sales and marketing Tanuj Gupta, the idea was to go beyond visibility. He noted that while Navratri is widely celebrated, awareness of its deeper meaning is often limited, and the campaign aims to bridge that gap in a simple and accessible way.
By tapping into high-traffic transit spaces, Thermocool is placing its message where audiences naturally gather, from busy platforms to train compartments. The repeated exposure across these touchpoints is designed to build familiarity while creating a more meaningful connection with consumers.
In a season marked by devotion and festivity, the campaign finds a clever middle ground. It turns everyday travel into a cultural moment, where storytelling travels alongside the passenger.
