MAM
Bisleri partners with 2023 National Games of India as official hydration partner
Mumbai: Bisleri, India’s leading packaged drinking water, has forged a partnership with National Games 2023 as the official hydration partner. The 37th edition of National Games of India is taking place in Goa and is one of the most anticipated multi-sporting events in the country.
Commenting on this partnership, Bisleri International Pvt Ltd head of marketing Tushar Malhotra said, “Taking the #CarryYourGame campaign forward, our association with the 2023 National Games of India goes beyond cricket. This is our commitment towards reaching the grassroot level, and supporting athletes from across all genre of sports by underscoring the importance of hydration in peak human performance. Through such partnerships, we are continuing to dedicate ourselves to nurture Indian sports and talent.”
As the official hydration partner, Bisleri will play a vital role in ensuring the participants and attendees stay hydrated throughout the intense competition. The association will be further promoted through strong digital content and on-ground, creating excitement among the youth.
So, stay tuned for an exciting edition of the National Games as Bisleri joins forces to celebrate the spirit of sportsmanship and the vitality of staying hydrated for peak performance.
MAM
Sameer Nair shares heartfelt note as he exits Applause Entertainment
After nine years building the streamer’s content engine, one of India’s best-known TV men is moving on
MUMBAI: Sameer Nair is out. The chief executive of Applause Entertainment, the content studio backed by Kumar Mangalam Birla’s media empire, has announced his departure after nearly nine years at the helm, closing the chapter on one of Indian entertainment’s more quietly consequential careers.
Nair, who built Applause from the ground up in its current avatar, oversaw a slate that spanned Indian originals and international adaptations, threading together a hub-and-spoke business model that partnered with streaming platforms, broadcasters and production houses alike. The results were uneven, as they always are in content, but the ambition was not.
In a post on LinkedIn, Nair was generous to his outgoing patron. He thanked Birla for being an “inspirational boss and a great patron of the arts,” and signed off with a cheerful “Au Revoir” and a promise to remain Applause’s biggest cheerleader. Whether that sentiment survives the next chapter remains to be seen.
No successor has been named. Applause Entertainment did not immediately comment.
Nair built the machine. Now someone else has to run it — and in a streaming market that is simultaneously consolidating and convulsing, that is no small ask.
