MAM
Gillette signs David Beckham for a three year contract
MUMBAI: England soccer captain David Beckham has signed a three-year marketing agreement to promote Gillette razors and blades. Beckham will be featured in Gillette’s worldwide consumer advertising and promotional campaigns for its grooming products.
According to a media report, Gillette did not reveal the financial terms of the deal but spokeswoman Michelle Szynal said it was nowhere near the $70 million that had been rumored in London.
The report added that ads of Beckham using Gillette’s new M3Power micro-powered shaving system will appear in newspapers, magazines, billboards and on TV, in a “Feeling of Gillette” campaign which will start in July in Europe and later in the US.
Beckham was quoted in a media report saying, “Gillette is a brand that everyone respects and I’m looking forward to being part of their business for several years. I get many offers for commercial associations, but I only ever consider the ones that I feel are right.”
Gillette president of blades and razors Peter Hoffman was quoted in a media report saying that they intended to globally market Beckham as “Gillette’s stylish, well-groomed man.”
Apart from Gillette, Beckham also has contracts with Adidas, Pepsi, Police, Brylcreem, Vodafone and Marks & Spencer.
Brands
Ashish Satija joins Deloitte as vice president – delivery
Seasoned leader brings 20+ years of expertise to drive impact and innovation
GURUGRAM: Ashish Satija has embarked on an exciting new chapter, taking charge as vice president – delivery at Deloitte. In this senior leadership role, he will steer operational excellence, deliver high-impact client services, and champion strategic innovation across global engagements.
Reflecting on his career move, Satija said, “Every new role and change is an opportunity to learn, build, and create impact in new ways. A few weeks ago, I began a new chapter in my professional journey! I’m happy to share that I’m starting a new position as vice president – delivery at Deloitte!”
He also expressed gratitude to his colleagues for a warm welcome, thanking Tanvi Thacker, Varun Batra, Smriti Shukla, Bharat Sureka, Kakoli Adhikary, and Astha Bahuguna for making the onboarding smooth and memorable.
Satija brings more than two decades of experience spanning process transformation, finance, operations, and innovation. Prior to Deloitte, he served as director – order to cash at Johnson Controls, following a long stint at IBM India in leadership roles including global delivery project executive and dgm f&a delivery leader. Early in his career, he gained experience at Tech Mahindra, 24/7 Customer Pvt. Ltd., HCL, and IBM Daksh.
A graduate in computers and IT from the Open University of British Columbia, Satija recently completed the CFO programme in finance at the Indian School of Business, equipping him with both technical expertise and strategic insight for his new role.
With a rich mix of operational know-how and innovation-driven leadership, Ashish Satija is poised to make his mark at Deloitte, blending experience with fresh ideas in the world of corporate delivery.
