MAM
After Tata Tea, Madison Media bags Tata Chemicals AOR
MUMBAI: Sam Balsara’s Madison Communication is sure on a high! After having bagged the media duties of Tata Tea last week, the agency’s media arm – Madison Media has now clinched the AOR of Tata Chemicals.
This will be the third Tata AOR that Madison Media has bagged in recent times. The agency won the account following a multi-agency pitch involving the likes of Starcom and Lodestar.
Tata Chemicals marketing manager Sandipan Ghosh says, “We decided to award the media planning and buying AOR to Madison Media as we were impressed with their strategic approach, innovation focused culture and more importantly the passion that they succeed in bringing to their clients business.”
Balsara, on the other hand, says, “We are delighted to add another prestigious Tata brand to our already existing kitty of Tata AIG and Tata Tea. I am sure our existing expertise in handling numerous FMCG brands combined with Tata Salt’s innovative thinking will help us to set new media benchmarks in the category.”
With this win, Madison media adds yet another AOR to a year of consistent business wins like Airtel, Marico, Jagran, McDonald’s, Tata-AIG, TVS and Tata Tea. The account will be handled from Madison Media’s Mumbai office.
Madison Media handles a select number of large and prestigious clients including Coca-Cola, P&G, Godrej Consumer Products, Godrej Sara Lee, Kinetic, Dominos, Perfetti, Hyundai, Essel group, ACER, Asian Paints, Indo Nissan, Kotak and Cadbury. The Rs 8.5- 9 billion Madison Media is a part of Madison Communications, which has seven specialised units in Creative, Outdoor, PR, Rural, Retail and Entertainment, apart from Media.
Brands
Hyundai Motor India rolls out nationwide AC check-up camp from April 10
Limited-period service drive offers discounts, free checks to beat summer heat
GURUGRAM: Hyundai Motor India Limited has announced a nationwide AC check-up camp, rolling out from April 10 to April 18, as temperatures climb and car cabins begin to feel the heat.
The initiative is designed to keep vehicles cool and customers comfortable, offering a mix of free inspections, discounted services and value-added benefits across Hyundai’s extensive service network in India.
As part of the limited-period campaign, customers can avail a complimentary 30-point vehicle check-up along with a free dry wash. The company is also offering a 15 per cent discount on AC servicing, including gas refills, and similar savings on wheel alignment and balancing. Key AC components such as compressors, condensers and cooling coils will be available at a 10 per cent discount, while value-added services like AC disinfectant treatments and plastic restoration also come with reduced pricing.
The camp will be hosted across authorised Hyundai workshops nationwide, allowing customers easy access to trained technicians, genuine parts and diagnostic support without the usual hassle.
Speaking on the initiative, Hyundai Motor India Limited national service head Nilesh Shah said, “At HMIL, customer satisfaction and convenience remain at the core of our service philosophy. With the onset of summer, we are pleased to introduce our nationwide AC check-up camp to ensure that our customers enjoy a comfortable and hassle-free driving experience. This initiative reflects our commitment to delivering proactive care and enhancing vehicle performance through our strong service network across India.”
With mercury levels on the rise, Hyundai’s timely service push aims to ensure drivers stay cool behind the wheel while also nudging them towards preventive maintenance, a small check today that could save a larger repair tomorrow.
