MAM
Lintas Media bags business worth Rs 650 million
MUMBAI: The year has brought in a great begining for Lintas Media Services. While, earlier this week the agency’s flagship arm Insight won the business of Torrent Energy and Cello; Initiative Media has now been mandated to handle the media duties for MTNL with the full service agency SSC&B Lintas, Parakh Foods Ltd. with Quadrant Communications for their brand Gemini Oils and DHFL, which is an agency of record (AOR).
Initiative has bagged business worth Rs 400 million, which means Lintas Media Group has bagged business worth Rs 650 million this week.
Initiative president Kartik Iyer said, “We will strive to make the businesses benefit tremendously from our commitment to provide not just effective planning but a knowledge based offer that is sure to augment the market objectives of each of the brands. I feel certain that our commitment as partners for ultimate success, through effective value based insight, strong logistic support and intelligent media solutions will strengthen the brand teams’ efforts tremendously.”
Lintas Media Group director media services Lynn De Souza, on the other hand said, “The year has started positively. Whilst the excitement of new business is always reason to celebrate, I think our single minded approach to ensure more impactful growth opportunities for brands is what we thrive on. I look forward to more work from our stable that will make an indelible imprint in the businesses of our clients and also establish our uncompromising commitment to a value based offer.
MAM
Deepanshu Manchanda named IIMSAM Goodwill Ambassador
Zappfresh founder to advocate for Zero Hunger and nutrition goals.
MUMBAI: Deepanshu Manchanda just got a United Nations side quest because when you’re already fighting hunger from farm to fork, the next level is global goodwill. Deepanshu Manchanda, founder and managing director of DSM Fresh Foods Ltd. (Zappfresh), has been appointed Goodwill Ambassador for the United Nations Sustainable Development Goals by the Intergovernmental Institution for the Use of Micro-Algae Spirulina Against Malnutrition (IIMSAM), an observer to the UN Economic and Social Council (ECOSOC).
The honorary, non-remunerative role recognises his work in building inclusive, transparent food systems, strengthening smallholder farmer livelihoods especially women producers and advancing nutrition and food security.
Since founding Zappfresh in 2015, Manchanda has focused on traceability, farmer inclusion and public health. A notable collaboration with Shared Wealth Ventures LLC (a Heifer Project International subsidiary) established a backyard poultry sourcing model across Odisha, Bihar and Andhra Pradesh, linking women-led households directly to organised markets while promoting biosecurity and premium procurement practices.
As Goodwill Ambassador, he will support initiatives aligned with:
- SDG 2 (Zero Hunger) – advocating sustainable nutrition solutions
- SDG 3 (Good Health and Well-Being) – raising awareness of malnutrition interventions
- SDG 17 (Partnerships for the Goals) – fostering collaboration across institutions and communities
Manchanda said, “I’m honoured by IIMSAM’s recognition. It reflects the journey we began at Zappfresh to build transparent food systems that support smallholder farmers and improve nutrition outcomes. I’m eager to support collaborative progress toward Zero Hunger, better nutrition, and strong partnerships on a global scale.”
In a world where hunger and opportunity often sit at the same table, Manchanda isn’t just serving fresh food, he’s serving fresh hope, one traceable chicken and empowered farmer at a time.
