Brands
Ranbir Kapoor: The New Face of “Hauser” pens
Mumbai: Ranbir Kapoor, known for his cinematic versatility and charismatic presence, brings a unique proposition to the academic setting. The recent Flair Writing Industries Ltd’s (“FWIL”) newest TVC for Hauser pens reflects a commitment to fostering a culture of inspiration and empowerment, where renowned actor Ranbir Kapoor takes on a transformative role as the inspirational professor, creating a powerful narrative that resonates with the spirit of academic and personal excellence.
The campaign “An Extra Ordinary pen for Extra Ordinary you” shows Ranbir Kapoor playing a professor who is instilling confidence to his students to perform better. The union between Kapoor and Hauser is more than a celebrity endorsement; it’s a shared commitment to instill confidence, redefine success, and empower the younger generation to embrace their uniqueness.
Hauser from the house of FWIL has a wide product range from Ball Pens, Gel Pens, Fountain Pens, Metal Pens, Stationery and more.
Flair Writing Industries Ltd. director, Mohit Rathod shared, “In a departure from his on-screen personas, we see Ranbir Kapoor stepping into the shoes of a mentor, guiding students on a journey towards the extraordinary in Hauser pen’s latest TVC. We are extremely elated to put forth the narrative of encouragement, of motivating students to surpass conventional limits and embrace their potential for greatness with Ranbir Kapoor, who is a global icon”.
Expressing his enthusiasm for the partnership, Ranbir Kapoor shared, “I am thrilled to associate with ‘Hauser’, a symbol of sophistication and refinement. Writing is a timeless form of expression, and I believe that a great pen is not just a tool but an extension of one’s personality.”
FWIL and its distributors sold various product ranges to over 97 countries around the world as of March 31, 2023. It also undertakes contract manufacturing of writing instruments on OEM basis for various international companies. A dynamic team of 900 sales and marketing employees, approximately 7,700 distributors/dealers & 3,15,000 retailers/ wholesalers across India, as of March 31, 2023, according to CRISIL Market Intelligence and Analytics (MI&A), a division of CRISIL Ltd, are helping FWIL achieve a solid pan-India presence. FWIL’s production facilities make it a company to have capacity to produces more than 200 Crore pieces annually.
FWIL’s extensive product range comprises of Metal Pens, Ball Pens, Gel Pens, Fountain Pens, Roller Pens, and Stationery products such as Correction Pens, Markers, Highlighters, Mechanical Pencils & Calculators. The company also has launched creative range of products such as Gel Crayons, Wax Crayons, Plastic Crayons, Water Colours, Sketch Pens, Oil Pastels, Fineliners, Erasers, Sharpeners, Geometry Boxes, and much more.
Brands
Raj Cooling Systems launches Agreyas appliances brand
Emraan Hashmi named brand ambassador for consumer appliance push.
MUMBAI: A company known for cooling solutions is now heating up its ambitions in the home appliances market. Raj Cooling Systems Pvt. Ltd. has launched a new consumer appliances brand, Agreyas, marking its entry into India’s rapidly expanding home appliances sector valued at more than Rs 1.5 lakh crore. The move represents a strategic diversification for the company, which has traditionally focused on cooling solutions for residential, commercial and industrial applications. Through Agreyas, the firm plans to tap into growing consumer demand for energy efficient and technology driven household appliances.
To build brand visibility, Agreyas has appointed Emraan Hashmi as its brand ambassador. The campaign has been developed under the banner of Zoommantra Productions, with actor and filmmaker Rohit Roy contributing to the creative direction.
The brand’s initial portfolio will include mid premium air conditioners, washing machines, geysers and other white goods designed to cater to modern Indian households seeking efficient and reliable appliances.
Raj Cooling Systems, founder and chairman Kalpesh Ramoliya said the launch aligns with the company’s broader expansion plans.
“The launch of Agreyas is in line with our vision to build a strong presence in India’s consumer electronics and home appliances market. The brand has been developed as a standalone identity to meet the evolving needs of Indian consumers,” he said.
Hashmi said the collaboration comes at a time when Indian buyers are increasingly looking for innovative and functional home solutions.
“I’m looking forward to working with Agreyas at a time when consumers are seeking more innovative and efficient home products. The brand reflects changing consumer behaviour around functionality, innovation and ease of use,” he said.
Raj Cooling Systems plans to invest around 10 million dollars in developing the brand, with an additional 5 million dollars earmarked over the next three to five years for product development and distribution expansion.
Agreyas will follow a multi channel distribution approach, selling through online platforms, retail outlets and dealer networks aimed at both urban and semi urban markets across India.
With the launch, the company is positioning Agreyas as a standalone consumer facing brand while continuing to leverage its existing manufacturing, engineering and research capabilities built through its core cooling solutions business.
