Ad Campaigns
Asian Paints unveils ‘Mera Wala Mood’ Diwali campaign
Mumbai: Asian Paints, a name synonymous with vibrant homes and special moments, has launched a heartwarming campaign for the upcoming Festival of Lights. The ‘Mera Wala Mood’ campaign is a beautiful concept that embodies the essence of Diwali and explores the deep connection between emotions, colours, and homes, featuring a delightful tech intervention.
Being a pioneer in the décor space, Asian Paints owns the emotion of home more powerfully than any other brand in India. Their corporate ethos, ‘Har Ghar Kuch Kehta Hai’ is timeless and the brand has a rich history of creating iconic campaigns that beautifully explore and narrate the relationship between home and their residents. The storytelling in their ads, like the Mera Wala series, resonates deeply with the audience and has touched a million hearts.
Extending the ‘Har Ghar Kuch Kehta Hai’ thought, the new tech-integrated ‘Mera Wala Mood’ campaign conceptualised by Ogilvy, carries forward this tradition with a new level of emotional depth.
At its heart, “Mera Wala Mood” is driven by a simple thought: while festivals are times of joy and celebration, they also evoke a myriad of emotions for various reasons. The campaign celebrates the idea that our homes are more than just structures; they are living extensions of our moods and emotions and support the person through all the various moods that they experience during the festive season. Through the technological intervention of a face scanner, this insight comes to life.
When consumers use their phone camera to scan their face on the Mera Wala Mood microsite, the technology skillfully captures the viewer’s expression and mood. Based on their mood, a specific colour is associated with their emotion, and a personalised film is unveiled. Each film reveals a unique home setting, beautifully adorned with Diwali-related décor elements of colour that represent the viewer’s mood. For instance, if a viewer displays a happy expression, the filter showcases a room bathed in festive and joyous yellow tones, accompanied by a corresponding poem.
Each film features an individual poem that elevates the chosen colour and the emotion it embodies. These poems, gracefully narrated by the legendary Piyush Pandey, breathe life into the diverse range of emotions experienced during the festive season. This tech-savvy style not only engages the audience but also helps to communicate the connection between emotions, colours, and homes in a unique and deep way.
Asian Paints Ltd CEO and MD Amit Syngle said, “While Diwali brings great joy and delightful surprises, it also unveils a spectrum of mixed bitter-sweet emotions, all for various reasons. These diverse emotions are experienced in every home, making it a living canvas of colours and sentiments reflecting the unique essence of the beings that reside in them. This is the very essence of our long-standing corporate message Har Ghar Kuch Kehta Hai, which continues to resonate in our Diwali campaign this year. Our homes truly tell stories about us, our moods, and our emotions, and #MeraWalaMood seeks to celebrate this beautiful narrative. The campaign is here to give consumers a warm and positive feeling and shares a series of heartfelt films and poems that leave the viewer with wholesome, feel-good emotions.”
Ogilvy India CCO Sukesh Nayak said, “#MeraWalaMood has a simple human insight at its core – Even though festivals are happy times, due to various reasons, we experience many other moods too. And, at the end of the day, it is our homes that take care of all our moods. This insight led to an interactive idea, to make personalised ads for every mood. This vision was brought alive with a face scanner that accurately scans a face – from the squint of the eyes to the folds on the forehead, to reveal the mood. The mood is then revealed by a film that showcases the corner of a home in the colour that represents the viewer’s mood.”
Ad Campaigns
Indian Silk House Agencies launches ‘Shubho Smriti’ PoilaBoishakh campaign
Brand celebrates Bengali New Year with stories of 100 women and their saree memories.
MUMBAI: Indian Silk House Agencies has woven a beautiful new story for PoilaBoishakh, one stitched together with memories, emotions, and the timeless elegance of a saree. The leading saree retailer has unveiled ‘Shubho Smriti’, a digital-first campaign that brings together the voices of 100 women sharing their personal celebrations of the Bengali New Year. The campaign highlights how the saree remains an essential thread in these evolving traditions, from daughters gifting their mothers after years of quiet sacrifice to sarees passed down through generations carrying decades of love.
Indian Silk House Agencies CEO Darshan Dudhoria said, “What gives any tradition its relevance over time are the memories people attach to it. For over five decades, we have been closely connected to this cultural fabric. This campaign came from a simple intent to listen to these stories of our customers and bring them together.”
To mark the occasion, the brand has launched a dedicated PoilaBoishakh collection featuring handwoven textiles such as Matka silk and Jamdani, along with classic reds and whites, softer seasonal hues, and brighter options. The collection starts at ₹999 and is now available online and in stores across Eastern India.
By blending cultural nostalgia with contemporary storytelling, Indian Silk House Agencies has created more than just a campaign, it has turned personal memories into a shared celebration of tradition, emotion, and timeless style.
This PoilaBoishakh, the brand reminds us that the most beautiful things in life are often the ones we weave into our own stories, one elegant drape at a time.
