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Mexican Olympic team taps Budweiser for sponsorship
MUMBAI: Beer brand Budweiser and the Mexican Olympic Committee have announced the brand’s sponsorship of Mexico’s Olympic Team. The partnership provides the country’s Olympic hopefuls with valuable financial support to help with training for the upcoming 2006 Olympic Winter Games in Torino and 2008 Olympic Games in Beijing.
Anheuser-Busch VP global media and sports marketing Tony Ponturo said, “As the world’s premier sporting event, the Olympic Games create an incredible source of national pride and provide Mexico’s athletes with the perfect opportunity to showcase their talents to a global audience. Budweiser is proud to be a partner in the Mexican Olympic Committee’s efforts to develop their country’s best athletes and help each Olympic hopeful go for the gold.”
The sponsorship agreement provides Budweiser with the use of Mexican Olympic Team logos and trademarks for use in advertising, point-of-sale
materials and promotional activities. Olimpico Mexicano president Felipe Munoz Kapamas says, “Training for the Olympic Games is an everyday job athletes take very seriously. Without the incredible support of sponsors like Budweiser, athletes would not have the resources to properly train for the Olympic Games. We look forward to working with Budweiser and toasting the success of our teams for years to come.”
The Mexican Olympic Team earned four medals during the 2004 Olympic Games in Athens, Greece.
Budweiser’s sponsorship of Mexico’s Olympic Team represents the brand’s on-going commitment to the Olympic Movement worldwide. More than 30 National
Olympic Committees are sponsored by Anheuser-Busch including the US and China.
Ponturo adds, “As a leading international brewer, Anheuser-Busch supports high-quality sporting events around the world. “Our association with the Olympic Games allows Budweiser to reach millions of adult beer drinkers in key international markets through a global television audience, on-site exposure
and sponsorships of national Olympic Teams.”
Budweiser has been an Olympic supporter since the 1984 Olympic Games in Los Angeles. In addition, the brand is the official beer sponsor of the 2006
Olympic Winter Games in Torino and the official international beer sponsor of the 2008 Olympic Games in Beijing.
Brands
Thomas Cook India, SOTC and Booking.com team up for smarter corporate stays
Global hotel choices meet Indian corporate controls for seamless business travel
MUMBAI: Business travel just got a major upgrade. Thomas Cook (India) and its group company SOTC Travel have joined forces with Booking.com to offer Indian corporates world-class accommodation options with a side of convenience.
The collaboration brings Booking.com’s vast global inventory, more than 31 million listings across 220 countries, straight into Thomas Cook and SOTC’s corporate booking platforms. From luxury hotels and resorts to homes and apartments, business travellers now have an unprecedented range of choices, all while staying within company travel policies.
Thomas Cook and SOTC president & group head of global business travel Indiver Rastogi said, “Today’s business travellers want more choice, flexibility and transparency. By linking Booking.com’s extensive inventory with our managed corporate tools, we’re delivering exactly that: policy control, price clarity and service support that businesses can trust.”
The offering is designed with the Indian corporate traveller in mind. Key features include transparent pricing with GST-compliant invoices, curated hotel options for SMEs to large enterprises, coverage across 2,500 plus Indian cities, verified traveller reviews, essential business amenities, and integrated policy control for approvals, budgets and credit limits.
Booking.com VP partnerships Mark van der Linden added, “Corporate travellers in India want the same seamless experience they enjoy in personal trips, with the right corporate guardrails. This partnership makes our global accommodation inventory enterprise-ready, combining choice, flexibility and localised support.”
With real-time booking access on desktop and mobile, enterprise-specific rates, loyalty benefits, and future integrations into Thomas Cook’s TravelOne platform, the partnership promises to make corporate travel smoother, safer and smarter than ever.
