MAM
Airbus to launch in-flight mobile phoning
MUMBAI: A mobile revolution is happening up above the skies with two of the prominent global aircraft manufacturers bringing in on-board mobile phones.
Boeing has kicked it off and now Airbus has followed its arch-rival with the announcement that it will enable on-board mobile phone calls next year.
According to reports, Airbus would offer to incorporate Siemens-made base-stations on behalf of new customers of its 100-200 seater, mid-range A320 family.
The system will be operated and maintained by Airbus subsidiary OnAir. Boeing’s subsidiary Connexion has already said it would roll-out in-flight mobile phone systems during 2006. Both companies’ kit is expected to be available for each others’ aircraft, add reports.
Germany is expected to lift the ban on in-flight mobile usage next year. In the US, the Federal Communications Commission is planning to review its rules on the use of mobile phones during flights.
MAM
DB Group names Abhay Dubey as chief brand marketing
Seasoned marketer brings regional muscle and launch savvy to DB
LUCKNOW: Dainik Bhaskar Group has appointed Abhay Dubey as chief brand marketing, strengthening its leadership bench as the media major sharpens its focus on brand-led growth.
Dubey steps into the role after a high-impact stint as regional marketing manager at Reliance Broadcast Network, where he led data-driven regional campaigns and rolled out new initiatives from concept to completion. Based in Lucknow, he steered end-to-end account marketing, orchestrated launch events, and fine-tuned go-to-market strategies with a sharp eye on budgets and brand visibility.
Before that, he served as area marketing manager at Mahindra Holidays & Resorts India Limited, handling business development, media buying and integrated branding campaigns across Uttar Pradesh. His remit included planning new service launches and working closely with creative agencies, media owners and government departments.
Dubey also held the position of brand manager at EM3 Agriservices Pvt. Ltd., where he drove product launches, demand generation and stakeholder engagement. Earlier in his career, he was head of marketing at Saffron Communications Pvt. Ltd., overseeing integrated campaigns across sectors, and began his journey at Jagran Engage, building experience in advertising and lead generation.
With expertise spanning digital marketing, brand management, demand generation and below-the-line advertising, Dubey brings both strategic planning skills and hands-on execution experience to the table. His track record suggests a marketer who is as comfortable crunching numbers as he is crafting narratives.
At DB Group, he is expected to shape sharper brand strategies, amplify market presence and ensure campaigns that do not just make noise, but make sense.
