Brands
Unitile names Aslam Hussain vice president for global sales and alliances
INDIA: Unitile has strengthened its senior leadership bench by appointing Aslam Hussain as vice president for global sales and strategic alliances, signalling a sharper push towards global expansion and a stronger hold on the high-performance workplace systems market.
With nearly 18 years across corporate interiors, design-build services and workplace strategy, Hussain brings deep expertise in enterprise account development, large-scale transformation and global partnership management. His remit: widen Unitile’s international footprint, build high-value alliances and accelerate access to multinational clients.
Known for his partnership-led growth philosophy, Hussain blends disciplined execution with entrepreneurial agility. Over the years, he has led major turnkey programmes for global giants including Dow Chemicals, EY, Facebook, Adani Connex Data Centres, HCL Technologies, Bank of America, GE, Airbus, Pfizer and Deutsche Bank. His understanding of enterprise complexity is expected to sharpen Unitile’s market positioning and deepen its strategic value to clients.
“As India emerges as a global hub for innovation and enterprise growth, the need for agile, high-performance workplaces is greater than ever,” said Unitile executive director Idris Rajkotwala. “Aslam’s ability to open new spaces and his strategic clarity will be central to our expansion.”
Hussain, an MBA from Symbiosis International University, said growth rests on “trust, clarity and consistent value creation”, adding that his focus will be on building workplaces where people and businesses thrive.
Brands
EcoMedia Solutions launches EcoMeter to track carbon impact in media
New tool aims to bring real data and accountability to ads and events
GURUGRAM: EcoMedia Solutions has rolled out EcoMeter, a new solution designed to bring sharper carbon accountability to advertising, media, marketing and events.
Built on its proprietary EMS platform, EcoMeter aims to help brands and agencies measure the environmental impact of campaigns and on-ground activations using real-world data rather than broad estimates.
The move comes as sustainability gains traction across boardrooms, even as measurement within the advertising ecosystem remains patchy and often reliant on spend-based assumptions. EcoMeter attempts to change that by using localised emission factors and activity-based inputs, offering a more grounded view of carbon output.
“Today, most carbon calculations in our industry are derived from spends or broad averages. That does not reflect what is actually happening on the ground,” said EcoMedia Solutions founder & CEO Rumjhum Gupta. She added that the tool factors in variables such as location, execution and materials to deliver a more accurate picture.
The platform allows users to compare media choices based on environmental impact, plan lower-carbon campaigns and generate data-backed ESG and BRSR reports. It spans formats including OOH, DOOH, print, digital and live events, bringing sustainability into the same decision-making framework as cost and performance.
EcoMedia Solutions says the larger goal is to move the industry beyond surface-level sustainability claims towards measurable action. As scrutiny from consumers, investors and regulators intensifies, tools like EcoMeter could play a key role in helping brands back intent with credible data.
With this launch, the company is betting that the next big metric in advertising will not just be reach or ROI, but impact that can be counted in carbon.
