iWorld
Monet TV mobile media solution unveiled
MUMBAI: China-based mobile media solutions provider EyeMail Technologies, Inc. (ETI) and the California-based TruVideo, which provides patented technology products and end-to-end services for enabling multimedia on cell phones, have announced the release of Monet TV.
Monet TV brings an exciting new mobile media viewing experience to the handset market. The venture was proposed and introduced by FreeVerse Partners, a Tokyo company as part of ongoing business development on behalf of TruVideo, stated an official release.
“ETI has created a suite of inventions around digital lifestyle,” ETI CEO Gary Zhang said. “Monet is our flagship product which leverages our experience and innovation in mobile media solutions. We are confident that with our partnership with TruVideo, we can bring the best mobile media experience to handset users.”
Monet TV will be launched in Asia beginning with Singapore on Symbian equipped handsets. From there deployment is scheduled throughout Asia and eventually globally. Monet TV will feature exciting embedded video and interactive content combined with a rich user interface designed for intuitive and easy use by the viewers, the release added.
e-commerce
ITC Sunfeast, Zepto host mango-themed experiential ‘Paglu Party’
Event blends Alphonso desserts, DIY sessions and interactive formats
MUMBAI: When mango season peaks, some savour it others go full ‘paglu’. ITC Sunfeast Baked Creations, in collaboration with Zepto, turned summer indulgence into an immersive brand experience with its ‘Mango Paglu Party’, a high-energy, mango-themed event designed to blur the line between dessert and discovery. Built around the brand’s ‘Mad Over Mangoes’ universe, the space leaned into a sensory overload bright, playful and unapologetically mango-drenched. From curated installations to social-first corners, every element was designed to be as shareable as it was experiential.
At the centre of the celebration was the fruit itself, elevated into a menu crafted using fresh, carbide-free Alphonso mangoes sourced by Zepto. The spread ranged from a flaky Mango Pista Kouign Aman to Mango Coconut Serradura Pudding and a Mango Mascarpone Cake, balancing indulgence with seasonal freshness.
But this was not a passive tasting affair. Guests were drawn into the experience through interactive formats, including a DIY dessert session led by the brand’s chef, where attendees created classics like Mango Tres Leches. Zepto chief business officer Chandan Mehndiratta also joined the session, adding a touch of brand personality to the proceedings.
A quirky highlight came in the form of the ‘Aam Paglu Prescription’, a playful, doctor-themed concept that positioned mango indulgence as the only “treatment” worth taking, turning a simple insight into a memorable activation.
The event built up to a theatrical finale, with the crowning of the ‘Aam Paglu of the Day’ followed by the cutting of an oversized mango-shaped Mango Mascarpone Cake, closing the experience on a high note.
More than just a seasonal showcase, the Mango Paglu Party reflects a broader shift in brand storytelling, where products are no longer just consumed, but experienced. For ITC Sunfeast Baked Creations and Zepto, mango season was not just about flavour, it was about creating a moment that audiences could step into, engage with and, quite literally, devour.
